[A]'s founder Cruce Saunders explores the rapidly changing multichannel, multimodal content landscape.
As knowledge bursts at the seams of our organizations, many of us struggle at managing numerous modes of omnichannel content engagement: published, interactive, and automated. It takes vision to move towards a new order of content intelligence, one that encompasses our organization’s entire knowledge graph.
Cruce explores the new content stack and how to future-proof content assets to meet the demands of ever-evolving customer experiences. Gain a better understanding of how to ensure content is intelligent, adaptable, reusable, and fully discoverable by search engines and other intelligent agents.
Key Takeaways:
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How to employ the building blocks of intelligent content to maximize reach, enable content reuse, and leverage assets across multiple channels and applications including chatbots, AI, and marketing automation.
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How content engineering practices and unified content models help teams become more effective, cohesive, and collaborative.
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How today’s leaders are simplifying systems, and automating processes to intelligently connect customers to a smarter, more responsive organization.
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How to ensure content is intelligent, adaptable, reusable, and fully discoverable by search engines and other intelligent agents.
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