[A]'s Digital Maturity Evaluation

Member Experience

Our AMS and website are integrated allowing members easy access to content.

We have segmented our membership and are publishing segment content to our members.

We have mapped our member journeys and use them when creating new content.

We are capturing members’ onsite activity through a customer experience management platform and use that data to learn more about our members.

We personalize content to individual members based on member profile information from our AMS and the members’ browsing behavior.

Previous Next

Content Engineering

Our content is structured in our CMS for easy reuse across multiple digital properties, channels and personalized member experiences.

Our content is integrated with schema.org allowing easy readabiity, indexing and organizing by Google and other robots.

We have a content model that utilizes consistent content elements across our CMS, AMS and other platforms.

We use metadata and taxonomy to enable reuse, including suggested content, faceted search and content targeting.

Our requirements and specifications workflow moves smoothly between marketing, IT and business stakeholders.

Previous Next

Multichannel

We have a mobile site, mobile application and/or our main website is mobile optimized.

We use social channels to engage with our members and drive traffic to our website.

We use emails (newsletters, direct email, etc.) to engage with our members.

We have a content structure that supports multichannel publishing, and we are able to reuse content across channels without needing to re-enter or recreate it.

We have a clearly-documented multichannel strategy.

Previous Next

Technology

We are confidently able to manage our content without need for developer involvement.

Our AMS is tightly and cleanly integrated into our CMS.

Our software and infrastructure meets our current needs.

Our members are able to access member-only content and functions on our digital properties.

Our digital technology team(s) are well-staffed, trained and have the tools they need to help our organization succeed.

Previous Next

Optimization

We use Google Analytics, CMS platform analytics or behavior tracking tools.

We understand what drives ROI and track these investments across our content assets.

We use A/B testing to optimize calls to action, headlines and other drivers of engagement.

We can track the lifecycle of member interactions within our digital properties and use this data in our content strategy.

We continuously look for new opportunities to analyze and improve member interactions and experience across our digital properties.

Previous Results

Evaluation Complete!

Digital Maturity Evaluation Results

Thank you for taking [A]’s digital maturity evaluation and for taking a moment to consider the state of digital maturity within the organization. Smart digital leaders stay proactive to ensure they meet ever evolving change in today’s multichannel world.

Email my results.

Please submit the form below to receive a unique link to a detailed report with your evaluation results. Actionable steps for improving digital maturity are included.

*

I have read and agree to the [A]'s Privacy Policy.