[A], the Content Intelligence Service, welcomes Kristen James Eberlein (@kriseberlein) as [A]’s Principal Content Engineer responsible for spearheading client initiatives and growing the content engineering team. In this role, Kris will bring extensive technical content experience and DITA expertise to the table and join [A]’s mission in helping enterprises achieve content intelligence at scale.

A diverse background across enterprise content makes Kris uniquely qualified for success leading content engineers and engineering engagements at [A]. She has worked in many specialized areas of technical content design and strategy, from information developer, to information architect, to tools specialist. Kris will apply strong content modeling background to applying and further innovating [A]'s Master Content Model™ methodology and the larger [A] Content Intelligence Framework. With a mind towards the convergence of content sets across technical communication, marketing, and other silos, Kris will help unify the most challenging and disparate content sets, streamlining complex content supply chains.

“It’s an honor to work with Kris. Her leadership will build important dimensions onto the foundation for content portability [A] has been bringing into large enterprises, accelerating [A]’s ability to deliver on large transformation programs. Most importantly, we know her native appreciation for structured content will help inspire a generation of emerging content engineers,” says Cruce Saunders, founder of [A].

As Principal Content Engineer, Kris will advance the [A] Content Intelligence Strategy practice through direct client service, training, industry education, standards community participation and advocacy, and team development.

[A] content engineers organize the structure and application of content assets within technical environments. [A]’s content engineering practice includes disciplines: modeling, metadata, markup, schema, taxonomy, graph, and topology. Kris and her team will be working across all of these disciplines to bring together content sets to create orchestrated customer experiences.

Kris is “very excited about the fact that [A] works with content across the entire enterprise, not just technical documentation and service. [A] has such a strong background in work with metadata and taxonomy, and also systems like web CMS platforms.”

Along with [A] Master Architect Joe Gollner, Kris adds further DITA specialization to the XML-transport capabilities growing at [A]. XML helps content move along the content supply chain by automating handoffs between states of content production, management, and publishing. DITA is an XML-based standard that guides the structure, development, and management of content. Adhering to a standard such as DITA allows for content reuse and interoperability. Kris has long been an advocate of DITA as a standard and the value it can bring to organizations. She serves as Chair of the OASIS DITA Technical Committee (TC) where she works to set the future direction, growth, and health of the DITA standard. Kris has worked with many companies to develop, refine, and sustain successful (and practical) DITA implementations.

A central precept to the many successful implementations Kris has led over the years is a guiding principle native to [A]: simplify the complex

“If you can avoid a complexity, do. If complexity is necessary and it’s required to get you where you want to go, fine. But I think a challenge is to keep things as simple as possible and find the sweet spot where the amount of complexity you’ve introduced into your implementation is matched by the return that the company is going to get.”

[A] is excited to welcome Kris to a leadership role within the [A] team.


About [A]

[A] is the Content Intelligence Service. In partnership with leading global enterprises, [A] orchestrates content intelligence systems that unify the people, processes, and technology for omnichannel publishing and real-time personalized customer experiences at scale. The patterns in the [A] Content Intelligence Framework support strong returns on content asset investments, streamlined and integrated content operations, and a lean content supply chain.