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Content Modeling

An Introduction to Content Modeling the [A] Way

Content modeling and the use of modular content are key to frictionless Customer Experiences. Through modeling, content is formatted and organized to support the adaptable, intelligent content that the present and future digital landscape demands.

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Content Modeling - What are Content Types?

Organize your content starting with defining your content types. See how they work within content models with this introductory article. Identifying content types allows understanding and visualizing the full scope of content needs and how different sets of content will relate to each other.


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Content Modeling - What are Content Elements?

Content elements are the individual components that make up a content type. Content elements are important as they are the foundational unit of modular content, which is the cornerstone of personalized, contextual, intelligent content delivery.

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Content Modeling - What are Attributes?

Attributes are the modifiers and rules for content elements. Learn about content attributes and see how they function as part of a content model.

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Content Modeling - What are Views?

How do we utilize our content in different contexts or assemblies? Learn how content views can be configured to enhance our customer experience and allow for content reuse – saving effort and increasing accuracy.

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6 Benefits of a Core Content Model

See 6 high-impact benefits of Content Modeling and how implementing a Core Content Model supports the entire organization.

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