The Invisible World of Content aims to inspire ideas and actions to support the content professionals that have been working hard to advocate for the rightful place knowledge and content should have in any organization.
In this new series, discover the forms and connections hidden inside content that give it the ability to move. We’ll explore the meta-layers within content that give human beings and machines new ways to collaborate and generate new insights.
See how ICX is already a factor in our daily lives. We’ll dive into the characteristics that make a Customer Experience ‘Intelligent’ – bringing together a customer's context with the right assembled content to meet their needs at the right time.
In this episode, we define Content Intelligence and examine how it directly relates to Intelligent Customer Experiences (ICX). Learn how to cultivate Content Intelligence practices to save time and money for content production, while keeping content consistent and evergreen.
Learn about the Content Services Organization (CSO) and see how it provides value for both content creators and customers.
Explore the people and processes that make content work every day, how new organizational structures facilitate omnichannel content, and the content supply chains that make intelligent content possible.
In this episode, take a deeper look into the inner workings of a Content Services Organization (CSO) and learn how to tie together people and systems with an organized content ecosystem.
In this episode, learn how we at [A] define Content Operations, and join us to explore the role and value it brings to organizations. See how chartering a Content Operations function provides alignment, orchestiation, and facilitation for people, processes, and tools.