In this episode, we define the Content Services Organization (CSO) and see how it provides value for both content creators and our customers.

 

We explore key benefits of the CSO including:

Reducing content creation costs, eliminating manual processes, facilitating omnichannel experiences, and enacting overall strategy.

Key Takeaways include: 

  • A Content Services Organization generates value and cost-savings at any scale.
  • Eliminate many manual processes with validated and compatible automation protocols.
  • Meet compliance and customer expectations with consistent and timely content.

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To find the answer in creating a new organizational model that supports content intelligence by incorporating Content Strategy, Content Engineering, and Content Operations practices within an overall Content Services Organization (CSO), check out our whitepaper [A] Guide to the Content Services Organization