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Content Strategy at CMWorld 2019

Content Strategy at CMWorld 2019

New Content Strategy track at CMWorld 2019, hosted by [A]’s Alan Porter. See presentations ranging from “Conquering Content Chaos” to “42 Content Marketing Risks.”

Cleveland, Ohio

Content Marketing World (September 3-6, Cleveland, Ohio) is widely acknowledged as the one event where you can learn and network with the best and the brightest in the content marketing industry. Attendees leave with all of the ideas and materials necessary to spark, streamline, or grow a working content marketing strategy. At CMWorld, marketing executives and practitioners share stories and content marketing plans that grow businesses and inspire audiences.

Content marketing program owners almost universally understand the value offered by the practice of content strategy. Content strategists give meaning, utility, and organization to content programs, making the spend on content assets and campaigns go further and do more than tactics-driven programs.

So, it’s wonderful to see such a strong presence for content strategy at #CMWorld this year.

The Content Strategy Track at Content Marketing World 2019 to Be Hosted by Alan Porter of [A]

As the Director of Content Intelligence Strategy for [A] (, Alan Porter (@thecontentpool) is responsible for strategic client services leadership, overseeing integrated content process and technology transformations within enterprises. Alan will be leveraging his extensive experience as he hosts all of the sessions in this year’s dynamic Content Strategy Track in Cleveland, Ohio. As the author of The Content Pool, Alan promotes the concept of content as an enterprise asset with real value. He advocates the convergence of content across an organization and the foundational role of content intelligence in harnessing that convergence in order to deliver exceptional customer experiences.

Let’s meet some of the experts speaking in the Content Strategy Track and look at the overall presence of content strategy and engineering this year:

  • Doug Kessler, Co-Founder & Creative Director, Velocity Partners, will be presenting “The Galvanizing Story.” With a galvanizing story, your strategy, content, creative, and performance marketing all have a focus, a shared, guiding concept. Without one, your strategy and execution are disconnected, your stories are isolated, and your tactics are stuck in their swim lanes. It's time to figure this out. Follow Doug Kessler at @dougkessler.

    • Wednesday, September 4 at 10:15am - 11:00am

  • Andrew Pickering and Peter Gartland, Co-Founders of Andrew and Pete, will be presenting “The Secret Rule for Getting Massive Content Marketing Results in a Fraction of the Time.” In this high-speed talk, Andrew and Pete dig deep into what all great content marketers are doing to be successful and challenge the "norm" on marketing standard practices. By the end of this talk, Andrew and Pete will have shown you how to increase your digital and content marketing results ten-fold, in much less time than you thought possible, all by following one simple rule. Follow Andrew and Pete at @AndrewAndPete.

    • Wednesday, September 4 at 11:20am - 12:05pm

  • Bethany Chambers, Director of Audience Engagement, North Coast Media, will be presenting “42 Content Marketing Risks — And How to Attack Them.” Go in-depth on the biggest risks while getting a rapid-fire look at the smaller ones that could affect you in 2020 — then learn how to combat those risks through a bulletproof content strategy. Follow Bethany Chambers at @BethanyCLihwa.

    • Wednesday, September 4 at 2:00pm - 2:45pm

  • Amanda Todorovich, Content Marketing Director, Cleveland Clinic, will be presenting “How to Transform Your Corporate Blog into an Owned MEDIA Platform.” Hear how Cleveland Clinic grew its blog from the ground up to more than 7 million sessions per month! Learn how they have turned that audience growth into a revenue-generating, owned media powerhouse. Follow Amanda Todorovich at @amandatodo.

    • Wednesday, September 4 at 3:05pm - 3:50pm

  • Jesper Laursen, Founder, Native Advertising Institute and Brand Movers, will be presenting “How to Integrate Content Marketing With TV Commercials, PR, and Sponsorships.” Content marketing is just one of several tools in a company's Marcom toolbox — CMOs are desperate to make their tools work together. In this session, you'll learn just that — how to tie content marketing tactics together with TV commercials, sponsorships, and PR in a way that will deliver so much more bang for the buck. Follow Jesper Laursenat @jesperlaursen.

    • Thursday, September 5 at 10:15am - 11:00am

  • Matt Heinz, President, Heinz Marketing Inc., will be presenting “Customer Engagement Benchmarks: How Today’s Top B2B Brands Increase Action, Intimacy, Conversion & Loyalty.” This ground-breaking new research and framework introduces a practical new approach to planning and executing marketing that works to generate the attention, engagement, and action your prospects and customers want from and with you. Follow Matt Heinz at @HeinzMarketing.

    • Thursday, September 5 at 11:20am - 12:05pm

  • Kristina Halvorson, CEO, and Founder of Brain Traffic will be presenting “How to Conquer Content Chaos.” Is your content out of control? Come learn how to rein in the marketing madness, refocus your strategy, and pull your team back from the brink of burnout. Follow Kristina Halvorson at @halvorson.

    • Thursday, September 5 at 1:45pm - 2:30pm

  • John Hall, Co-Founder, and President of will be presenting “Maximize Your Time To Focus On What's Most Important For Your Company's ROI.” In this session, discussions will go over proven strategies and data will enable you to make the most of your day as an effective marketer with actionable tips that you and your team can implement to increase your ROI. You will learn about limiting the time you spend on things you may not even recognize as a distraction. Follow John Hall at @johnhall.

    • Thursday, September 5 at 2:50pm - 3:35pm

This year’s Content Marketing World hosts multiple industry leaders and gives insight into their practical approaches to applying content assets across the buyer lifecycle. It might be challenging to schedule your personal agenda with so many concurrent high-quality sessions on the packed CMWorld Agenda. Yet, for those driving the strategies for content marketing teams and programs, the Content Strategy Track offers plenty of safe bets.

To learn even more about Content Strategy and how the practice of Content Strategy collaborates with Content Operations and Content Engineering practices, be sure to read the recent [A] whitepaper, "[A] Guide to the Content Services Organization", available exclusively to members of the Content Order — a free new membership program sponsored by [A] for anyone invested heavily in content.

More About Content Marketing World 2019

09/02/2019 - 09/05/2019
Cleveland, Ohio
Over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more new ideas than you can shake an orange stick at.