Engineering Content for Bots, AI, and Marketing Automation
[A]'s founder Cruce Saunders will take the stage at Information Development World 2017 on March 30 at 2:55 pm, where he will present to
Cruce "Engineering Content for Bots, AI and Marketing Automation." The talk explores how bots and intelligent assistants, such as Google, Siri, Alexa, and Cortana actively seek to understand our organizations so they can bring answers and ideas to customers.
Attendess will come away with a better understanding of how to gain market advantages by engineering content to be easily understood, used and amplified by the AIs, external and internal cognitive platforms, BI, and marketing automation. Session take aways will include the specific, practical steps to take today to shape content for the real-time world.
More About Intelligent Content Conference
03/28/2017 - 03/30/2017
Las Vegas, Nevada
Sponsored by Content Marketing Institute
The Intelligent Content Conference features knowledgeable and engaging speakers who will deliver two full days of presentations, case studies, and panel discussions. Topics covered include: Content Strategy (Structured Content, Analytics, ROI, Metadata, SEO and Globalization), Planning and Governance, Team and Organizational Structure, Content Management Systems and Workflow, Content Engineering, Responsive Design and Multi-Channel Content Delivery, Tools/Technology and Technical Requirements Needed, Content Optimization and Conversion Techniques, and Where Content Strategy and Content Marketing Fit Together.
About Cruce Saunders
As founder and principal at [A]
and author of Content Engineering for a Multi-Channel World
, Cruce Saunders
bring more than 20 years of experience focused on content delivery technology. His team has delivered more than 300 successful digital and content engineering engagements. Cruce regularly speaks on multichannel marketing, content engineering, content asset valuation, intelligent content, machine learning, AI, cognitive systems, customer experience platforms, and digital maturity. [A] operates in the US, Mexico, and Latin America and serves large corporations, governments, associations, NGOs and other complex institutions.