[A]'s founder Cruce Saunders will take the stage at Information Development World 2017 on March 30 at 2:55 pm, where he will present to
Cruce "Engineering Content for Bots, AI and Marketing Automation." The talk explores how bots and intelligent assistants, such as Google, Siri, Alexa, and Cortana actively seek to understand our organizations so they can bring answers and ideas to customers.
Attendess will come away with a better understanding of how to gain market advantages by engineering content to be easily understood, used and amplified by the AIs, external and internal cognitive platforms, BI, and marketing automation. Session take aways will include the specific, practical steps to take today to shape content for the real-time world.