Speaking at Information Development World 2017, [A]'s founder Cruce Saunders joined a knowledgeable array of content professionals—innovators, artists, scientists, engineers, academics, and business leaders—attending an intimate, three-day conference experience designed to prepare attendees for the coming artificial intelligence revolution.
Cruce presented "Engineering Content for Bots, AI and Marketing Automation," where he explored how chatbots and intelligent assistants, such as Google, Siri, and Alexa actively seek to understand our organizations. He explained how to best enable bots and assistants to bring answers and ideas to customers, and examined how to gain market advantages by engineering content so it can be easily understood, used, and amplified by the AIs, external and internal cognitive platforms, BI, and marketing automation. Attendees took away specific, practical steps to shape content for the real-time world.
- The why and how of engineering content to move between a CMS repository and interactive channels, such as chatbots
- The relationship between marketing automation and structured content designed to move across multiple channels, and interact with AI, including non-visual and robot-mediated verbal interactions
- The pervasive and growing demand for intelligent content as users ramp up mobile queries dependent on chatbots and public AIs such as Google, Siri, and Alexa
- How to avoid the consequences awaiting publishers who ignore the need for enabling content reuse and dynamic content delivery