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[A]'s Founder Cruce Saunders at Information Development World

[A]'s Founder Cruce Saunders at Information Development World

Engineering Content for Bots, AI, and Marketing Automation

05/17, 11:00 AM
Menlo Park, CA


Speaking at Information Development World 2017, [A]'s founder Cruce Saunders joined a knowledgeable array of content professionals—innovators, artists, scientists, engineers, academics, and business leaders—attending an intimate, three-day conference experience designed to prepare attendees for the coming artificial intelligence revolution.

Cruce presented "Engineering Content for Bots, AI and Marketing Automation," where he explored how chatbots and intelligent assistants, such as Google, Siri, and Alexa actively seek to understand our organizations. He explained how to best enable bots and assistants to bring answers and ideas to customers, and examined how to gain market advantages by engineering content so it can be easily understood, used, and amplified by the AIs, external and internal cognitive platforms, BI, and marketing automation. Attendees took away specific, practical steps to shape content for the real-time world. 

Cruce explored:

  • The why and how of engineering content to move between a CMS repository and interactive channels, such as chatbots
  • The relationship between marketing automation and structured content designed to move across multiple channels, and interact with AI, including non-visual and robot-mediated verbal interactions
  • The pervasive and growing demand for intelligent content as users ramp up mobile queries dependent on chatbots and public AIs such as Google, Siri, and Alexa
  • How to avoid the consequences awaiting publishers who ignore the need for enabling content reuse and dynamic content delivery

More About Information Development World

05/14/2017 - 05/16/2017
Sponsored by Content Rules & The Content Wrangler
Hosted by Content Rules and The Content Wrangler, Information Development World (IDW) is the conference for technical, marketing, and product information managers — the folks responsible for managing the people, processes, and technologies involved in creating exceptional customer experiences with content. IDW takes place May 15-17 at the Quadrus Conference Center in Menlo Park, CA, the heart of Silicon Valley venture-capital land.

About Cruce Saunders

As founder and principal at [A] and author of Content Engineering for a Multi-Channel World, Cruce Saunders bring more than 20 years of experience focused on content delivery technology. His team has delivered more than 300 successful digital and content engineering engagements. Cruce regularly speaks on multichannel marketing, content engineering, content asset valuation, intelligent content, machine learning, AI, cognitive systems, customer experience platforms, and digital maturity. [A] operates in the US, Mexico, and Latin America and serves large corporations, governments, associations, NGOs and other complex institutions.