Cruce Saunders, founder and principal at [A]Ⓡ (simplea.com) and author of Content Engineering for a Multi-Channel World, was joined by senior content engineer Beth Weaving of [A], to present a hands-on, 90-minute IDW 2017 workshop introducing steps content owners can take to build chatbots that interact with existing content sets with the flexible power of intelligent, structured content.
According to a survey by Oracle, 80% of 800 chief marketing officers, chief strategy officers, senior marketers, and senior sales executives surveyed, reported they already use or plan to use chatbots by 2020.
IDW is an intimate, three-day, laser-focused, guided journey designed to prepare you for the coming artificial intelligence revolution. We bring together an impressive roster of knowledgeable content professionals—innovators, artists, scientists, engineers, academics, and business leaders—in one big room and take you step-by-step through the topics that matter.
Shorter sessions. Laser-focused. No nonsense. No amateurs. No meaningless blabber.
What you will learn.
Your guided journey begins with a focus on the business activities, processes, competencies, and tools required to take full advantage of chatbots, voice interfaces, and intelligent agents. Each day has a specific focus and is divided into bite-sized chunks, making it easy for you to have a-ha moments. Daily mini-workshops help you identify next steps you’ll need to prepare your content for the future.