IDW is an intimate, three-day, laser-focused, guided journey designed to prepare you for the coming artificial intelligence revolution. We bring together an impressive roster of knowledgeable content professionals — innovators, artists, scientists, engineers, academics, and business leaders — in one big room and take you step-by-step through the topics that matter.
Shorter sessions. Laser-focused. No nonsense. No amateurs. No meaningless blabber.
What You Will Learn:
Your guided journey begins with a focus on the business activities, processes, competencies, and tools required to take full advantage of chatbots, voice interfaces, and intelligent agents. Each day has a specific focus and is divided into bite-sized chunks, making it easy for you to have a-ha moments. Daily mini-workshops help you identify next steps you’ll need to prepare your content for the future.
- LEARN — what chatbots are, how they work, what they can do for you (and for your prospects and customers)
- SEE — chatbots in action; discover ways to use chatbots to deliver engaging content experiences
- UNDERSTAND — why you need content strategy to support chatbots and the creation of conversational content
- DO — learn from those who are working in the trenches; attend mini-workshops designed to get you thinking differently about content
Information Development World (IDW) is the conference for technical, marketing, and product information managers — the folks responsible for managing the people, processes, and technologies involved in creating exceptional customer experiences with content.
As founder and principal at [A] and author of Content Engineering for a Multi-Channel World
, Cruce Saunders
bring more than 20 years of experience focused on content delivery technology. His team has delivered more than 300 successful digital and content engineering engagements. Cruce regularly speaks on multichannel marketing, content engineering, content asset valuation, intelligent content, machine learning, AI, cognitive systems, customer experience platforms, and digital maturity. [A] operates in the US, Mexico, and Latin America and serves large corporations, governments, associations, NGOs and other complex institutions.