This coming March 21, founder and CEO of [A]Ⓡ Cruce Saunders will present a talk titled "Evolving the New Content Order: The Rapidly Changing Multi-Channel, Multi-Modal Content Landscape" at the 2018 gathering of the Intelligent Content Conference (ICC) in Las Vegas, Nevada.
"We are at a critical moment in history, with knowledge bursting at the seams of our organizations," says Cruce. "Many of us still struggle to manage numerous modes of omnichannel content engagement: published, interactive, and automated." The solution, he explains, "lies in the vision to move towards a new order of content intelligence encompassing our organization’s entire knowledge graph. It requires spanning silos, especially between marcomm and techcomm."
Attendees will enjoy a thorough review of the steps required to unlock the power of structured content as the source of an intelligent content system, one particularly able to maintain a chatbot ecosystem, market automation, and other AI systems. Cruce will also explore the new content stack, and demonstrate how to future proof content assets to meet the demands of ever-evolving customer experiences.
In this talk Cruce examines:
Attendees should also plan to attend the related session, "Unifying Multichannel Publishing with a Master Content Model at Mayo Clinic." This session will be held March 22 from 9:15 am - 10:00 am will demonstrate how Mayo Clinic (mayoclinic.org) and [A] harness content engineering and intelligent content best practices to position Mayo as a market-leading creator and distributor of trusted health guidance and information.
Founder and principal at [A] and author of Content Engineering for a Multi-Channel World, Cruce brings more than 20 years of experience focused on content delivery technology. His team has delivered more than 300 successful digital and content engineering engagements. Cruce regularly speaks on omnichannel content, content engineering, content asset valuation, intelligent content, machine learning, chatbots, AI, cognitive systems, customer experience platforms, organizational design and change management, and master content models. [A] operates in the US, Mexico, and Latin America and serves large corporations, governments, associations, NGOs and other complex institutions. @mrcruce