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ICC 2018 Las Vegas: Evolving the New Content Order

ICC 2018 Las Vegas: Evolving the New Content Order

"Evolving the New Content Order: The Rapidly Changing Multi-Channel, Multi-Modal Content Landscape"

03/21, 11:15 AM
Las Vegas, NV

On March 21, 2018, Cruce Saunders, founder and CEO of [A] will present a talk titled "Evolving the New Content Order: The Rapidly Changing Multi-Channel, Multi-Modal Content Landscape" at the 2018 gathering of the Intelligent Content Conference (ICC) in Las Vegas, Nevada.

"We are at a critical moment in history, with knowledge bursting at the seams of our organizations," says Cruce. "Many of us still struggle to manage numerous modes of omnichannel content engagement: published, interactive, and automated."  The solution, he explains, "lies in the vision to move towards a new order of content intelligence encompassing our organization’s entire knowledge graph. It requires spanning silos, especially between marcomm and techcomm."

Attendees will enjoy a thorough review of the steps required to unlock the power of structured content as the source of an intelligent content system, one particularly able to maintain a chatbot ecosystem, market automation, and other AI systems. Cruce will also explore the new content stack, and demonstrate how to future proof content assets to meet the demands of ever-evolving customer experiences.

In this talk Cruce examines:

  • The multiple modes of content, and how to ensure content is intelligent, adaptable, reusable, and discoverable across modes
  • Steps to employing the building blocks of intelligent content and a master content model to maximize reach, enable reuse and leverage assets across multiple channels and applications including chatbots, AI, and marketing automation.
  • Content engineering practices and unified content models help teams become more effective, cohesive, and collaborative.
  • How today’s leaders are simplifying systems, and automating processes to intelligently connect customers to a smarter, more responsive organization.

Related Session:

Attendees should also plan to attend the related session, "Unifying Multichannel Publishing with a Core Content Model at Mayo Clinic."  This session will be held March 22 from 9:15 am - 10:00 am will demonstrate how Mayo Clinic ( and [A] harness content engineering and intelligent content best practices to position Mayo as a market-leading creator and distributor of trusted health guidance and information. 

More About Intelligent Content Conference

03/19/2018 - 03/21/2018
Las Vegas, NV
The Intelligent Content Conference is put on by The Content Marketing Institute Intelligent Content Conference (ICC),is an annual gathering of the best & brightest content professionals on the planet.

About Intelligent Content Conference

The Intelligent Content Conference was founded by Ann Rockley, President of The Rockley Group and co-produced by Scott Abel, The Content Wrangler. In June of 2014 Content Marketing Institute acquired ICC with the goal of taking ICC and awareness around intelligent content to the next level. 

The Intelligent Content Conference features knowledgeable and engaging speakers delivering two full days of presentations, case studies, and panel discussions. Topics covered include: Content Strategy (Structured Content, Analytics, ROI, Metadata, SEO and Globalization), Planning and Governance, Team and Organizational Structure, Content Management Systems and Workflow, Content Engineering, Responsive Design and Multi-Channel Content Delivery, Tools/Technology and Technical Requirements Needed, Content Optimization and Conversion Techniques, and Where Content Strategy and Content Marketing Fit Together. 

About Cruce Saunders

Founder and principal at [A] and author of Content Engineering for a Multi-Channel World, Cruce brings more than 20 years of experience focused on content delivery technology. His team has delivered more than 300 successful digital and content engineering engagements. Cruce regularly speaks on omnichannel content, content engineering, content asset valuation, intelligent content, machine learning, chatbots, AI, cognitive systems, customer experience platforms, organizational design and change management, and master content models. [A] operates in the US, Mexico, and Latin America and serves large corporations, governments, associations, NGOs and other complex institutions. @mrcruce