On March 21, 2018, Cruce Saunders, founder and CEO of [A] will present a talk titled "Evolving the New Content Order: The Rapidly Changing Multi-Channel, Multi-Modal Content Landscape" at the 2018 gathering of the Intelligent Content Conference (ICC) in Las Vegas, Nevada.
"We are at a critical moment in history, with knowledge bursting at the seams of our organizations," says Cruce. "Many of us still struggle to manage numerous modes of omnichannel content engagement: published, interactive, and automated." The solution, he explains, "lies in the vision to move towards a new order of content intelligence encompassing our organization’s entire knowledge graph. It requires spanning silos, especially between marcomm and techcomm."
Attendees will enjoy a thorough review of the steps required to unlock the power of structured content as the source of an intelligent content system, one particularly able to maintain a chatbot ecosystem, market automation, and other AI systems. Cruce will also explore the new content stack, and demonstrate how to future proof content assets to meet the demands of ever-evolving customer experiences.
In this talk Cruce examines:
- The multiple modes of content, and how to ensure content is intelligent, adaptable, reusable, and discoverable across modes
- Steps to employing the building blocks of intelligent content and a master content model to maximize reach, enable reuse and leverage assets across multiple channels and applications including chatbots, AI, and marketing automation.
- Content engineering practices and unified content models help teams become more effective, cohesive, and collaborative.
- How today’s leaders are simplifying systems, and automating processes to intelligently connect customers to a smarter, more responsive organization.
Attendees should also plan to attend the related session, "Unifying Multichannel Publishing with a Master Content Model at Mayo Clinic." This session will be held March 22 from 9:15 am - 10:00 am will demonstrate how Mayo Clinic (mayoclinic.org) and [A] harness content engineering and intelligent content best practices to position Mayo as a market-leading creator and distributor of trusted health guidance and information.
The Intelligent Content Conference is put on by The Content Marketing Institute Intelligent Content Conference (ICC),is an annual gathering of the best & brightest content professionals on the planet.