"Evolving the New Content Order: The Rapidly Changing Multi-Channel, Multi-Modal Content Landscape"
On March 1, 2018, founder and CEO of [A]Ⓡ Cruce Saunders will present a talk titled "Evolving the New Content Order: The Rapidly Changing Multi-Channel, Multi-Modal Content Landscape" at the 2018 gathering of the Information Energy Conference in Amsterdam, Netherlands.
"We are at a critical moment in history, with knowledge bursting at the seams of our organizations," says Cruce. "Many of us still struggle to manage numerous modes of omnichannel content engagement: published, interactive, and automated." The solution, he explains, "lies in the vision to move towards a new order of content intelligence encompassing our organization’s entire knowledge graph. It requires spanning silos, especially between marcomm and techcomm."
Attendees will enjoy a thorough review of the steps required to unlock the power of structured content as the source of an intelligent content system, one particularly able to maintain a chatbot ecosystem, market automation, and other AI systems. Cruce will also explore the new content stack, and demonstrate how to future proof content assets to meet the demands of ever-evolving customer experiences.
It requires spanning silos, especially between marcomm and techcomm. These steps unlock the power of structured content as the source of an intelligent system able to maintain a chatbot ecosystem, market automation, and other AI systems.
Join Cruce Saunders as he explores the new content stack, and how to future proof content assets to meet the demands of ever-evolving customer experiences.
- Learn about the multiple modes of content, and how to ensure content is intelligent, adaptable, reusable, and discoverable across modes.
- Discover how to employ the building blocks of intelligent content and a master content model to maximize reach, enable reuse and leverage assets across multiple channels and applications including chatbots, AI, and marketing automation.
- Understand how content engineering practices and unified content models help teams become more effective, cohesive, and collaborative.
- See how today’s leaders are simplifying systems, and automating processes to intelligently connect customers to a smarter, more responsive organization.
More About Information Energy
03/01/2018 - 03/02/2018
About Information Energy Conference
The tcworld GmbH is a global services company with business conferences, trade shows and events. The most important customer is tekom, Europe's largest professional association for technical communication, and is headquartered in Stuttgart.
We are currently internationally active with the focus on Germany, Austria, Switzerland, India, and China. Our main products are tekom / tcworld fairs and conferences, web content, the German magazine ‘technische kommunikation‘, the English 'tcworld magazine', tekom book series and trade publications as well as an English TCTrainNet with the tekom international certification.
About Cruce Saunders
Founder and principal at [A] and author of Content Engineering for a Multi-Channel World, Cruce brings more than 20 years of experience focused on content delivery technology. His team has delivered more than 300 successful digital and content engineering engagements. Cruce regularly speaks on omnichannel content, content engineering, content asset valuation, intelligent content, machine learning, chatbots, AI, cognitive systems, customer experience platforms, organizational design and change management, and master content models. [A] operates in the US, Mexico, and Latin America and serves large corporations, governments, associations, NGOs and other complex institutions. @mrcruce