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Joe Gollner Talks DITA, Content Models and Content Engineering at CIDM April 23-25

Joe Gollner Talks DITA, Content Models and Content Engineering at CIDM April 23-25

“DITA and Master Content Models”

04/09, 8:50 AM
Las Vegas, NV

[A]’s Master Architect dives into all things DITA, with a special focus on the value and applications for a Master Content Model®.


[A]’s Joe Gollner joins the most experienced managers in the field of information development this April 23-24 at the Center for Information-Development Management’s twentieth annual Content Management Strategies/DITA North America conference in Denver, Colorado. Attendees and speakers will converge to share knowledge around DITA, content engineering, content strategy and information development best practices. 

Joe’s featured session, “DITA and Master Content Models,” which takes place at 8:50 am, April 25, focuses on how we can use a master content model to direct and control content assets as they move between applications and organizations.

Looking at real-world projects, Joe will highlight the complex relationship between structure and semantics while illuminating the interesting role played by DITA in this equation. Expect both strategic insights and tactical guidance on improving how we handle content and content projects.

“The vast majority of participating applications, such as the latest generation of voice assistants, are unaware of DITA and unable to consume, use, or return DITA content,” says Joe. “Master Content Models, which inherit important aspects from DITA, are something that organizations are coming to see as necessary, as they adapt to a rapidly changing digital landscape.” 

Also check out the double session: “Trending up—Hot or Not” 

The day before his talk, Joe will join thought leaders Pam Noreault, Sarah O’Keefe, and Liz Fraley, for “Trending up—Hot or Not,” at 4:00 pm, April 24. This double session focuses on sharing thoughts, insights, and late-breaking news about DITA, content, software, and the way we work as communicators. Expect to learn about industry trends, what other teams are doing, and how content strategy is shifting from feature-centric to customer-centric content.

More About Content Management Strategies/DITA North America Conference

04/23/2018 - 04/25/2018
Denver, CO
The Center for Information-Development Management (CIDM)

About CIDM

The Center for Information-Development Management (CIDM) brings together the most highly skilled and talented managers in the field of information development from across the US and internationally to facilitate the sharing of information about current trends, best practices, and developments within the industry, from information development to training and support.

About the Speaker

Joe Goellner recently joined [A] as Master Architect and Chairman of [A]’s Steering Board. Joe is also the Managing Director of Gnostyx Research Inc. (http://www.gnostyx.com), where he provides objective and research-based guidance on the strategic use of content technologies. A veteran implementer, he has overseen dozens of content management projects in a variety of industries and in organizations ranging in size from start-up ventures to global enterprises. He has been known to say that he is really a management consultant who happens to be having an illicit affair with DITA. He is a member of the CIDM Advisory Council, blogs as the Content Philosopher (http://www.gollner.ca), and is still working on a book about the effective and sustainable management of content and content technologies.

Joe is widely respected for his original thought leadership and is particularly well-known for helping to define the discipline of Content Engineering and positioning Content Technologies as a specialized field of innovation. He has also been an active member of several content standards efforts including the Continuous Acquisition and Lifecycle Support (CALS) initiative in the Defense sector, the Extensible Markup Language (XML), and most recently, the Darwin Information Typing Architecture (DITA). Related to this involvement, Joe has developed new strategies for managing content representations across enterprise technology landscapes and for integrating content and semantic technologies to realize the next generation of digital content ecosystems.