[A]’s Master Architect dives into all things DITA, with a special focus on the value and applications for a Master Content Model™.
[A]’s Joe Gollner joins the most experienced managers in the field of information development this April 23-24 at the Center for Information-Development Management’s twentieth annual Content Management Strategies/DITA North America conference in Denver, Colorado. Attendees and speakers will converge to share knowledge around DITA, content engineering, content strategy and information development best practices.
Joe’s featured session, “DITA and Master Content Models,” which takes place at 8:50 am, April 25, focuses on how we can use a master content model to direct and control content assets as they move between applications and organizations.
Looking at real-world projects, Joe will highlight the complex relationship between structure and semantics while illuminating the interesting role played by DITA in this equation. Expect both strategic insights and tactical guidance on improving how we handle content and content projects.
“The vast majority of participating applications, such as the latest generation of voice assistants, are unaware of DITA and unable to consume, use, or return DITA content,” says Joe. “Master Content Models, which inherit important aspects from DITA, are something that organizations are coming to see as necessary, as they adapt to a rapidly changing digital landscape.”
Also check out the double session: “Trending up—Hot or Not”
The day before his talk, Joe will join thought leaders Pam Noreault, Sarah O’Keefe, and Liz Fraley, for “Trending up—Hot or Not,” at 4:00 pm, April 24. This double session focuses on sharing thoughts, insights, and late-breaking news about DITA, content, software, and the way we work as communicators. Expect to learn about industry trends, what other teams are doing, and how content strategy is shifting from feature-centric to customer-centric content.