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[A] Narrated Slide Deck: Evolving the New Content Order

[A] Narrated Slide Deck: Evolving the New Content Order

The rapidly changing multichannel, multimodal content landscape.

We are at a critical moment in history, with knowledge bursting at the seams of our organizations. Many of us still struggle to manage numerous modes of omnichannel content engagement: published, interactive, and automated. The solution requires vision to move towards a new order of content intelligence encompassing our organization’s entire knowledge graph. Narrated by [A]'s founder Cruce Saunders, this deck explores the new content stack, and how to future-proof content assets to meet the demands of ever-evolving customer experiences. 

This 100+ page deck outlines the specific, practical steps you can take to shape content in a multichannel,  multimodal world including:

  • How to ensure content is intelligent, adaptable, reusable, and fully discoverable by search engines and other intelligent agents. 
  • Starting with the building blocks of intelligent content to maximize reach, enable reuse and leverage assets across multiple channels and applications including chatbots, AI, and marketing automation.
  • Understanding how content engineering practices and unified content models help teams become more effective, cohesive, and collaborative. 
  • A look at how today’s leaders are simplifying systems, and automating processes to intelligently connect customers to a smarter, more responsive organization.
     
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