Empower content strategists and teams as they navigate the journey of creating omnichannel customer experiences.

Establish a common understanding and shared language that gives meaning to content objects and is used throughout different tasks strategists perform day-to-day. 

Learn the importance of organizing the behind-the-scenes system of omnichannel and structured content to deliver experiences that align with customer needs and goals. 

Key Takeaways: 

  • Develop robust content models that help you deliver a successful omnichannel digital strategy
  • Maintain the flow of content 
  • Plan and design connected systems for content delivery
  • Establish a common set of terms that are meaningful to several teams

Additional Resources 

See the full picture – watch the OminchannelX webinar, Patterns that Matter for Omnichannel

Get caught up with the 2021 Omnichannel Roundtable and learn how leaders tackle goal-oriented, omnichannel customer journeys.