Personalized Customer Journeys: The Power of Semantics

Personalized Customer Journeys: The Power of Semantics


Our never-ending challenge is serving the right content to the right customers at the right time. How do we accomplish this? By bringing together the power of structure and semantics.

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Join [A] and the Semantic Web Company as we demonstrate configuring systems for delivery of personalized content.

Discover how underlying structure, powered by semantic systems, enables intelligent customer experiences in this hour-long webinar. A compelling demo will cover content structure and supply chain configuration, as well as how to configure Poolparty to dynamically provide personalization parameters

Key Takeaways:

  • Facilitate a fast and efficient content supply chain
  • Power personalized experiences
  • Leverage semantic integration
  • Improve content delivery
  • Support authoring workflows

More About Personalized Customer Journeys

[A] and the Semantic Web Company join to explore a common use-case in configuring systems to deliver personalized content.

About the presenters

Cruce Saunders is the founder and principal at [A], the content intelligence service. Cruce has spent more than 20 years focused on content technology and content engineering. Today, Cruce and the [A] team work with the largest and most complex enterprise content publishers on Earth crafting the next generation of content supply chains and publishing architecture.

[A] publishes articles and videos about how to power omnichannel customer experience with content intelligence, content engineering, and content operations. He also hosts the Towards a Smarter World podcast, where he connects with global leaders impacting content intelligence. Follow Cruce on twitter @mrcruce.

Andreas Blumauer is CEO and co-founder of the Semantic Web Company. He is the ‘product strategist’ behind PoolParty Semantic Suite and is responsible for business development and strategic marketing. He holds a degree in computer science and is a distinguished Semantic Web expert.

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[A] Publication
[A] Guide to The Core Semantic Model