Empower content strategists and teams as they navigate the journey of creating omnichannel customer experiences.
Establish a common understanding and shared language that gives meaning to content objects and is used throughout different tasks strategists perform day-to-day.
Learn the importance of organizing the behind-the-scenes system of omnichannel
and structured content to deliver experiences that align with customer needs and goals.
- Develop robust content models that help you deliver a successful omnichannel digital strategy
- Maintain the flow of content
- Plan and design connected systems for content delivery
- Establish a common set of terms that are meaningful to several teams
Watch the OminchannelX webinar Patterns that Matter for Omnichannel
Get caught up with the 2021 Omnichannel Roundtable and learn how leaders tackle goal-oriented, omnichannel customer journeys.