In this highlight clip, see how internal teams reduce friction in collaboration and data sharing.

We’re all working together toward one goal, see how teams are ensuring cohesion and bridging content siloes. Hear examples from Starbucks, Intuit, and Electronic Arts as these teams each address similar challenges.

Watch the Full Roundtable

Key takeaways:

  • Create integrated project teams across silos and technology departments.
  • Deliver intelligent customer experiences with integrated content practices.
  • Structure teams to address many of the problems that content experts face daily.

More Content Engineering Resources

For a deep-dive into the roles and responsibilities of the content engineer, check out this article. 

Learn more about real-life teams that are scaling customer experience in this OmnichannelX Webinar as we walk through the Patterns that matter for omnichannel: content and customer experience beyond roles and titles.