Semantic Standards for Content and Omnichannel Publishing

In this episode, we explore semantics — an essential ingredient in the successful deployment of omnichannel publishing.

See how semantics fit within a content ecosystem, connecting concepts to content sets in a consistent and aligned way. Define relationships to identify content within a domain and across systems to help drive automated and intelligent content personalization.

Key Takeaways

Establish relationships between content and concepts
Enable machine-readable content
Generate more intelligent, personalized content interactions
Improve how organizations manages and leverages content

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More from this Series

The Invisible World of Content

5 Key Patterns for Successful Omnichannel Content Delivery

Discover the patterns emerging in successful omnichannel programs
Semantic Standards for Content and Omnichannel Publishing

Learn how content becomes intelligent, flexible, and capable of personalization with the power of semantics.
Structural Standards for Content and Omnichannel Publishing

Explore how content structure allows managing multiple variations of content components that are dynamically assembled as relevant experiences.
Content Supply Chain Thinking

Learn how to optimize your content by connecting systems with the content supply chain.