From content strategy and ROI, content distribution and data analysis, engineering tech stacks and creating interactive content for artificial intelligence, these professionals are living the daily challenges to embracing content scale.
Victor is an entrepreneur and investor specializing in high growth and transformation in media, advertising and technology. Since January 2015, Victor has served as Vice President of Digital and Managing Director, Arrow Media Group, where he leads all aspects of Arrow’s global media publishing, design cloud software, and marketing services business. In that role, he has led Arrow’s global content and media strategy and acquisitions of numerous iconic industry publications such as Electronic Products from Hearst and EETimes from UBM.
J.P. works as Content Director at Capterra, a Gartner-owned technology and online media company that brings together buyers and sellers of business software. As Content Director J.P. crafted the strategy that grew Capterra's blog traffic from 2,000 readers a month to over 800,000, and grew the content team from two writers to ten. His experience focuses on organic traffic growth and SMB content marketing and he's been quoted in prominent business and tech media including the Wall Street Journal, Forbes, and CIO.
Misia has been in the business of understanding human behavior for more than 20 years, working at the intersection of data, insight, design, and technology to help enable world-class customer experiences and customer-centered programs. She has a proven track record of combining traditional research, analytics, and linguistic and visual data to help drive insight and innovation across all aspects of the customer journey.
Erica Ayotte is the Director of Customer Strategy at Curata. She has more than 12 years of experience in marketing and technology, and has held marketing, sales, and customer success roles at B2B SaaS companies such as Hootsuite and Constant Contact.
Paul Roetzer is founder and CEO of PR 20/20, a B2B content marketing agency, and HubSpot’s first Agency Partner. He is author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); creator of Marketing Agency Insider and Marketing Score; a regular contributor to leading marketing industry blogs; and a frequent speaker on agency management, content marketing, inbound marketing and marketing performance.