Multichannel. Omnichannel. Whatever we call it, everyone knows content needs to work harder than ever, live in more places, and move the needle for more stakeholders. Not everyone can embrace this world of fast-paced change and create value -- especially big value, in complex enterprises. But a few hardy leaders are showing the way: We call them Masters of Multichannel.
Here are the top 25 Masters of Multichannel speaking at this year’s 2017 Content Marketing World. There are many great speakers, but these experts specialize in multichannel content best practices for large enterprise content initiatives.
From content strategy and ROI, content distribution and data analysis, engineering tech stacks and creating interactive content for artificial intelligence, these professionals are living the daily challenges to embracing content scale.
Linda Boff - "Imagination at Work: Lessons in Storytelling from GE"
Chief Marketing Officer, GE - @lindaboff
As GE’s Chief Marketing Officer, Linda Boff leads all global marketing, brand, content, digital, sponsorship, and customer experience for the company. She drives the positioning of GE, one of the world’s most powerful brands, as the preeminent digital industrial company. Passionate about all things digital and the future of media, Boff is recognized as one of today’s most influential CMOs. Under her leadership, GE’s fresh approach to media and content has driven immense results, including being recognized as AdWeek’s hottest digital marketer and winning a coveted Cannes Grand Prix Award in 2016.
Rebecca Lieb - "Global Content Marketing Strategy – Creating Content for Diverse Global Markets"
Author, "Content Marketing" and Analyst & Advisor, Conglomotron LLC - @lieblink
Rebecca Lieb is a strategic advisor, research analyst, keynote speaker, author, and columnist. Her areas of specialization are digital marketing and media, with a concentration in content strategy, content marketing and converged media. She works with many of the world's leading brands on digital marketing innovation. Earlier, she was Altimeter Group's digital advertising and media analyst, where she published what remains the largest extant body of research on content marketing, content strategy, and content's role in paid, owned and earned media. Rebecca previously launched and oversaw Econsultancy’s US operations. She was VP and editor-in-chief of The ClickZ Network for over seven years. For a portion of that time, she also ran Search Engine Watch.
Giuseppe Caltabiano - "Turning the Big Ship – An Inside View on a Global Content Marketing Program in a Large Enterprise"
Head of Content Marketing Advisory Services, NewsCred - @giusec
Giuseppe Caltabiano is a high energy, results-driven marketing executive, with +20 years of experience in the fields of IT, Software, Industry, Energy and Technology fields. He’s a B2B content marketing speaker, author and writer. Today Giuseppe is Head of Content Marketing Advisory Services (CMAS) at NewsCred, the world’s leading enterprise content marketing services and software company; he advises global top B2B and B2C brands to build effective content marketing strategy. The CMAS team is made up of the world’s foremost experts in the field of content marketing, with domain expertise in a variety of areas like analytics, SEO, demand generation, web content management, and global/local organization.
Julie Fleischer - "The Future of Content in a Connected World"
Vice President of Product Marketing, Marketing Solutions, Neustar - @jfly
Content Marketing Institute’s Content Marketer of the Year in 2013, Julie Fleischer spearheads product marketing for Neustar’s award-winning Marketing Solutions portfolio. She develops and delivers simple, straightforward narratives that help brands rewire their marketing efforts to create engaging conversations in the connected world. As a data-driven pioneer with over 20 years of experience. Ms. Fleischer has been a driving force for change and innovation in the industry, defining the critical interrelationships between content, data and technology.
Matthew Glick - "A Peek Behind the Curtain of Marriott International's Real-Time Content Creation Machine"
Senior Director of Global Creative + Content Marketing, Marriott International - @matthewglick123
Matthew Glick is the Senior Director of Global Creative + Content Marketing for Marriott International. He is in charge of leading M Live – an award-winning, real-time content creation command center and strategy marketing team that connects Marriott's 30 hotel brands worldwide, across 6,000+ properties in 120 countries on 6 continents. Working with Brand, Digital, and Social teams, he creates a marketing mix of multi-platform content targeting Millennials and Next Generation Travelers. Previously, Glick held media positions at CBS, NBC Universal, and the SHINE Group / Reveille Productions in New York and Los Angeles where he was honored with a total of four Emmys.
Pam Didner - "How to Create a Messaging Framework that Resonates" and "The Step-By-Step Guide to Create Global Content Marketing Strategy"
Author, "Global Content Marketing," - @PamDidner
Pam Didner is a Global Content Marketing Strategist, author, and speaker. Her book, Global Content Marketing, was named one of 'The Top 10 Marketing Books of 2014' by Inc. It is also the first content marketing book to offer a complete process to scale content across regions. Didner is an expert in creating successful global marketing plans that meet local marketing needs. As a former Global Integrated Marketing Manager for Intel, Didner has led Intel’s Enterprise product launches and worldwide marketing campaigns. She developed and managed Intel’s worldwide Enterprise and Small Business Strategies. Didner shares her marketing thoughts on her site: www.globalcontent.marketing. She also writes for the Guardian, Relevance.com, The Huffington Post, and other publications.
Laura Creekmore - "Conducting a Content Audit" and "Content Strategy 101: Designing Effective Content for Your Audience and Your Organization"
President, Creek Content - @LauraCreekmore
Laura Creekmore and her company Creek Content develop content strategy and information architecture for organizations with complex communication needs. She has worked in the field for 20 years, teaches content strategy as an adjunct faculty member at Kent State University, and serves as the associate editor for IA for the ASIS&T Bulletin.
Jay Baer - "How to Get Promoted by Creating Less Content, Not More"
Author, "Hug Your Haters" & President, Convince & Convert - @jaybaer
Jay Baer is a renowned business strategist, keynote speaker and the New York Times best-selling author of five books including Hug Your Haters. Jay has advised more than 700 companies since 1994, including Caterpillar, Nike, Allstate, The United Nations, and 32 of the FORTUNE 500. He is the founder of Convince & Convert, a strategy consulting firm that helps prominent companies gain and keep more customers through the smart intersection of technology, social media, and customer service. The creator of five multi-million dollar companies, Jay is an active venture capitalist and technology advisor, as well as an avid tequila collector, and certified barbecue judge.
Scott Lum - "How to Document and Test Your Content Marketing Strategy Around the B2B Customer Experience"
Content Marketing Manager, Microsoft - @scottlum
Scott Lum is a content marketer formerly with Microsoft where he developed a content program for their B2B audiences which was named Most Influential Brand on LinkedIn. He previously managed the webinar and digital events programs for the company’s technical audiences.
Patricia Chui - "It's a Distributed World, and Your Content's Living In It: How You Need to Handle Content on Rented Land"
Executive Managing Editor & Founder, BI Studios, Business Insider - @patriciajchui
Patricia Chui is the Executive Managing Editor and founder of BI Studios, the branded content team at Business Insider. Before joining BI in 2013, she held senior editorial positions at Nielsen, Contently, and AOL, where she was managing editor and editor-in-chief of Moviefone.
Alicianne Rand - "How the Estée Lauder Companies Drive Sales Through Content Marketing"
Executive Director, Global Content Marketing, Estee Lauder Companies - @aliciannerand
As the Executive Director of Global Content Marketing at the Estée Lauder Companies, Alicianne is responsible for leading content strategy, creation, distribution and measurement across Estée Lauder’s portfolio of brands (over 30 companies), regions and affiliates. Previously, Alicianne was Vice President of Marketing at NewsCred, the leading content marketing platform, where she led global marketing for the business – from brand strategy and communications to demand generation, product marketing and analytics. Prior to NewsCred, she spent five years spearheading Account Management at Wolff Olins, the global brand and innovation consultancy, directing brand strategy programs for high-profile clients like AOL, The Smithsonian Institution, NBC and GE.
Stephen Pitts - "Maximizing Engagement with a Multi-Channel Content Marketing Approach"
Group Director, SapientRazorfish - @pittfall
Stephen has almost two decades of digital marketing experience with half of that at SapientRazorfish. He has develop a valuable understanding of people, search engines and how they engage with content to maximize client exposure online. He has developed evolving strategies for various clients focusing on each client’s core competencies in both the online and offline channels. As the SEO lead for SapientRazorfish, he leads a team of ~40 full-time SEO experts.
Ian Cleary - "Optimization of Content Creation and Distribution for B2B － Leveraging Social Media, Tools, Promotion Tactics and More" and "Content Marketing Tools and Technical Tips to Optimize Results"
Founder, RazorSocial - @IanCleary
Ian Cleary is a passionate content marketer with a strong knowledge of technology. He writes for Forbes and Entrepreneur.com and loves being on stage inspiring, educating and entertaining. Ian works with some of largest brands around the world on digital marketing campaigns but specializes in content marketing and influencer marketing.
K. Scott Rosenberg - "Eliminate the Chaos! Governance and Why It's So Sexy for Content Marketers"
Director of Digital Governance and Operations,Intel Corporation - @kscottr
Scott Rosenberg is Director of Digital Governance and Operations within the Digital Marketing and Media organization at Intel Corporation. He has overall responsibility for protecting Intel's brand across all online channels, including web, social media, and mobile applications. Scott also oversees business operations for the organization, including driving business agility, efficiency, and organizational development. Scott assumed his current role at Intel's Global Marketing & Communications organization in 2013 and has led Intel's evolution of digital governance and operations. He has transformed operations into a strategic marketing asset by driving best-in-class operational excellence and increasing innovation for Intel's marketing community.
Jillian Hillard - "Driving Content Marketing Success in Your Organization: Sales, Product and Global-Regional Collaboration"
Director of Brand Marketing, Small Appliances, Electrolux - @jillianhillard
Jillian Hillard leads the brand marketing team at Electrolux Small Appliances North America. In this role, she oversees all of the brand experience touch points from content marketing to digital engagement, and packaging. Before coming to Electrolux, she successfully launched the marketing program for global dessert ingredient provider PreGel in North and South America. Prior to that, Jillian’s first taste of content marketing began at Penton Custom Media as the account manager for top accounts including the American Red Cross, Emerson and The Hartford.
Jenifer Walsh - "Content ROI － How Marketers Demonstrate Value to the Brand and the Boss (a panel)"
Director, Customer Engagement Marketing, Current Powered by GE, GE - @jlansky
Jenifer Walsh is director of customer engagement marketing for Current, powered by GE. She oversees a team of in-house experts responsible for the global business’ web and digital strategy, helping accelerate sales opportunities and driving demand for the first-of- its-kind energy company. Her broad B2B and B2C expertise includes strategic planning, advertising/branding strategy, data & analytics, creative development, lead generation and content strategy. Prior to joining GE, she was responsible for driving marketing strategy and business development – on both the client and agency side - for major national brands including Sherwin-Williams, KeyBank, Dirt Devil, Smuckers and GE Lighting.
Michael Brenner - "Content Buy-In: How Smart Marketers Secure Big Budgets and Drive Organization-Wide Content Marketing Buy-In" and "How to Create a Documented Content Marketing Strategy"
Co-author, "The Content Formula" & CEO, Marketing Insider Group - @BrennerMichael
Michael Brenner is a globally-recognized keynote speaker, author of The Content Formula and the CEO of Marketing Insider Group. He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael shares his passion on leadership and marketing strategies that deliver customer value and business impact. He is recognized by the Huffington Post as a Top Business Keynote Speaker and a top CMO influencer by Forbes.
Amanda Todorovich - "The Inside Story of How Cleveland Clinic Health Essentials Drives Consistent Web Traffic and Builds an Audience"
Director, Content Marketing, Cleveland Clinic - @amandatodo
Amanda Todorovich is the Director of Content Marketing at Cleveland Clinic. She manages a team of writers, designers, digital engagement strategists and project managers to serve enterprise content needs both on- and off-line. Her team is responsible for the #1 most-visited hospital blog in the country, Health Essentials (health.clevelandclinic.org). Amanda joined Cleveland Clinic in February 2013, after serving for four years as chief content officer and co-founder of MedCity News, one of the fastest growing online publishers in the healthcare and life sciences industry.
Victor Gao - "How the Enterprise Marketing Department Can Build and Scale Media"
Vice President of Digital & Managing Director, Arrow Media Group - @wvictorgao
Victor is an entrepreneur and investor specializing in high growth and transformation in media, advertising and technology. Since January 2015, Victor has served as Vice President of Digital and Managing Director, Arrow Media Group, where he leads all aspects of Arrow’s global media publishing, design cloud software, and marketing services business. In that role, he has led Arrow’s global content and media strategy and acquisitions of numerous iconic industry publications such as Electronic Products from Hearst and EETimes from UBM.
Andrea Ames - "Post-Sales Content and the Future of Marketing: The Bridge Between Buy and Advocate"
Content Experience Strategist, Founder and CEO, Idyll Point Group - @aames
Andrea Ames is a Content Experience Strategist and founder and CEO of Idyll Point Group, as well as a sought-after keynote speaker and workshop leader with 30 years of content experience. Drawing from both the technical and marketing sides of her brain, Andrea speaks and teaches about how organizations can best leverage technical content to grow revenue, acquire and retain customers, and create raving fans from those customers. Recognized in 2016 by MindTouch as one of the Top 25 Content Strategy Influencers, she is also the author of numerous journal and magazine articles and two award-winning technical books, as well as curriculum designer, instructor, and Program Chair for the UCSC in Silicon Valley certificate program in technical writing and communication.
JP Medved - "Under the Hood: What You Need in Your Content Marketing Technology Stack #ASKMEANYTHING (a panel)" and "Content Marketing 101"
Content Director, Capterra - @rizzlejpizzle
J.P. works as Content Director at Capterra, a Gartner-owned technology and online media company that brings together buyers and sellers of business software. As Content Director J.P. crafted the strategy that grew Capterra's blog traffic from 2,000 readers a month to over 800,000, and grew the content team from two writers to ten. His experience focuses on organic traffic growth and SMB content marketing and he's been quoted in prominent business and tech media including the Wall Street Journal, Forbes, and CIO.
Misia Tramp - "A Revolution in Resonance: The Art of Content Production and the Science Behind It"
VP of CX Strategy & Insights, Metia - @misiatramp
Misia has been in the business of understanding human behavior for more than 20 years, working at the intersection of data, insight, design, and technology to help enable world-class customer experiences and customer-centered programs. She has a proven track record of combining traditional research, analytics, and linguistic and visual data to help drive insight and innovation across all aspects of the customer journey.
Erica Ayotte - "Artificial Intelligence: What Is It and Does It Even Matter to You"
Director of Customer Strategy, Curata - @inthekisser
Erica Ayotte is the Director of Customer Strategy at Curata. She has more than 12 years of experience in marketing and technology, and has held marketing, sales, and customer success roles at B2B SaaS companies such as Hootsuite and Constant Contact.
Paul Roetzer - "Machine-Assisted Narrative: How to Transform and Scale Your B2B Content with Artificial Intelligence"
Author, "The Marketing Performance Blueprint" & CEO - @paulroetzer
Paul Roetzer is founder and CEO of PR 20/20, a B2B content marketing agency, and HubSpot’s first Agency Partner. He is author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); creator of Marketing Agency Insider and Marketing Score; a regular contributor to leading marketing industry blogs; and a frequent speaker on agency management, content marketing, inbound marketing and marketing performance.
Joanne Chen - "VR/AR is the Future: What Does that Mean for Content Marketers?"
Partner, Foundation Capital
Joanne is a partner at Foundation Capital where she supports the next generation of startups. As a child, Chen dreamt of becoming an astrophysicist, but she changed her mind for something even better and became an entrepreneur instead. In 2010, Joanne co-founded a mobile educational gaming startup and after a enjoying her first taste in the world of entrepreneurism, she went on to build a career in advising other entrepreneurs and investors. Her personal enthusiasm for VR overflowed beyond the work day into her personal life where she produced a VR version of her wedding this past August.