Introduction to Content Engineering

Introduction to Content Engineering

Introduction to Content Engineering

BrightTALK Webinar

It’s the dawn of the era for intelligent content.

At [A], we see this content evolution necessitate a strong alignment of teams across all areas of our organizations. Every individual or department that touches content at any stage of its development — from CEOs, CMOs, and CTOs, to content strategists and authors, to developers and UX designers — must now work even more closely in order to effectively manage content production and distribution.

Content engineers bridge those divides between departmental silos and between content lifecycles. Individuals in this position play an important role in the design and facilitation of content structure throughout the entire strategy, production, and distribution cycle from start to finish.

In this free, on-demand webinar, learn more about the pivotal role of a content engineer within an organization, in addition to:

  • Strategies that content engineers use for content valuation
  • How content engineers apply these strategies to support intelligent content practices
  • The six core disciplines of the content engineering practice
  • The content engineer’s ultimate tool to organize and orchestrate intelligent content — the Core Content Model™

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More About the Webinar


You can also view the original BrightTALK broadcast here

About The Content Wrangler

The Content Wrangler is a global digital media company that exists to help organizations adopt the tools, technologies, and techniques they need to connect content to customers. Its flagship web property,, is an online magazine covering the people, methods, standards, ideas and trends that matter in the content industry today. The team publishes informative content designed to help organizations solve nearly any content challenge and focuses on advanced content management topics including: intelligent content, content optimization, content engineering, content strategy, content marketing, cognitive computing, and more.

About the Presenter

Alan J. Porter

Alan J. Porter (@TheContentPool) is the Senior Executive responsible for strategic client services leadership at [A]. Alan has an extensive background within the industry and has consulted for large, well-known enterprises and organizations. He has helped shape the content intelligence space through his writing and thought leadership. As the author of The Content Pool, Alan promotes the concept of content as an enterprise asset with real value. He advocates the convergence of content across an organization and the foundational role of content intelligence in harnessing that convergence in order to deliver exceptional customer experiences.


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