The Heroes and Villains of Content Strategy
The 17th annual LavaCon Content Strategy Conference, to be held in Portland, Oregon this year on October 27–30, focuses the spotlight on how to unify siloed content across the enterprise, leverage new immersive technologies, and create stellar content experiences. The theme “Creating Unified Content Experiences” will be explored by dozens of industry thought leaders from companies ranging from Amazon and Salesforce to Mastercard. LavaCon is widely considered to be more than just a conference — it’s a gathering place where practicing industry professionals share their best practices and lessons learned, network with peers, and build professional relationships that will last for years to come.
Don’t miss the compelling first-day keynote
by Alan Porter
of [A] titled, The Heroes and Villains of Content Strategy
, on Monday, Oct. 28, where he will discuss the profiles and proclivities of common content stakeholders, ranging from “Captain Content” to “The Channel Master.” Solutions to overcome content conflicts will include an informed Content Intelligence Operating Model
overview. This content strategy-focused presentation will help you discover how to embrace your own content hero superpowers to avoid content “standoffs” and develop shared goals to work towards as a cross-functional team.
Components of an efficient Content Operating Model
Two main parts of a Content Services Organization (CSO)
Ingredients of Content Orchestration Practices
Register for LavaCon 2019
This year’s annual LavaCon event will be held from October 27–30 in Portland, OR, with pre- and post-conference workshops. The conference will be held at the Hilton Portland Downtown. Use code ‘ATEAM’ for $200 off your registration.
More About the LavaCon Content Strategy Conference
10/27/2019 - 10/30/2019
The LavaCon Content Strategy Conference gives content strategists, documentation managers, and senior content professionals an opportunity to get away from the office and tend to their professional development. LavaCon’s mission:
To help content professionals stay ahead of rapidly changing technology and customer demographics
To connect organizations experiencing content challenges with the consulting, translation, and tool vendors who can help
To create a community where content professionals can collaborate and advance the field as a whole
More About the Presenter
is the Head of Content Intelligence Strategy practice at [A] and an industry-leading Content Strategist driven to educate, inform, and entertain through content. He is the author of The Content Pool
and a regular conference speaker, workshop leader, and writer on content marketing, content strategy
, customer experience, brand management, and content and localization strategy. Alan was named one of the Top 25 Content Strategy Influencers and a digital strategy thought leader in 2016 and 2017.