In this workshop, Alan Porter, Director of Content Intelligence Strategy at [A], will provide insights into how he and the [A] team approached redesigns for some of the most complex content ecosystems using the combined disciplines of content strategy and content engineering
Attendees will learn how [A]’s applied approach to content intelligence enables even the largest content sets to be personalized, discoverable, future-proofed, and easily reused and delivered across all channels. From the user’s perspective, this translates into unified brand experiences and seamless customer journeys.
To achieve this end state, there are several key skills and processes that content teams need to master.
In this workshop, “Orchestrating Content for Omnichannel Customer Experience,” Porter will guide attendees through:
- The architecture of a Content Intelligence System
- An introduction to the Master Content Model®
- The relationship between structure and semantics
- Examples of content intelligence in action