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The Emerging Role of the Content Engineer

The Emerging Role of the Content Engineer

The Emerging Role of the Content Engineer

04/22,
On-demand

Technical Communicators, and other technically-savvy content stakeholders, have a tremendous opportunity to drive change in the intelligence era that is now upon us. Career opportunities have grown in many directions as organizations bridge the gap between internal knowledge and external customer experiences.

Content Engineering now plays a central role in delivering intelligent content, and the role has shown itself as a critical to successful Customer Experience Management, personalization and engagement automation, new conversational content variants, and content publishing to multiple platforms and channels.

Learn from Cruce exactly how technical communicators, and other technically-savvy content stakeholders, have a tremendous opportunity to drive change in the intelligence era that is now upon us. 

More About the Webinar

04/22/2019
Takeaways include:
  • An overview of the publishing explosion and why we need to change our content authoring to keep up.
  • Definitions of Content Engineering, Content Strategy, and Content Operations and how they work together within a Content Operating Model (COM) and helps smooth the way for next-generation content supply chains.
  • How Techcomms is poised to expand beyond documentation into the areas needed in the new era of intelligent content including:

    • Content Engineering (Semantics, Platform, Structure)
    • Content Strategy (Segmentation, Messaging, Audience, Calendar, Audit)
    • Content Operations (Workflows, Management, Tools)
    • AI (NLP, NLG, Machine Learning)
    • Writing (Microcopy, LinkedData and Semantic Writing, Conversational Dialogues)
    • Product (Sales Engineer, Product Manager, Product Marketing, Product Training)
    • Content Design (Conversational Design, User Experience, Information Architecture)
    • Analyst (BA, Requirements)
  • The relationship between structure and semantics.

  • What we can begin doing today to take steps towards this new era of content intelligence within our organizations.

About Cruce Saunders

Founder and principal at [A] and author of Content Engineering for a Multi-Channel World, Cruce has more than 20 years of experience in the content technology space. His team works with complex content sets within large enterprises, often at senior executive levels. Cruce regularly speaks on omnichannel marketing, personalization, content intelligence, content asset valuation, machine learning, chatbots, AI, customer experience platforms, the semantic web, knowledge graphs, organization design, the Master Content Model™, content engineering, and digital transformation. [A] partners with enterprise leaders to reach more channels, grow the value of content assets, and streamline omnichannel production and publishing.

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