The Emerging Role of the Content Engineer
Technical Communicators, and other technically-savvy content stakeholders, have a tremendous opportunity to drive change in the intelligence era that is now upon us. Career opportunities have grown in many directions as organizations bridge the gap between internal knowledge and external customer experiences.
Content Engineering now plays a central role in delivering intelligent content, and the role has shown itself as a critical to successful Customer Experience Management, personalization and engagement automation, new conversational content variants, and content publishing to multiple platforms and channels.
Learn from Cruce exactly how technical communicators, and other technically-savvy content stakeholders, have a tremendous opportunity to drive change in the intelligence era that is now upon us.
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About Cruce Saunders
Founder and principal at [A] and author of Content Engineering for a Multi-Channel World
, Cruce has more than 20 years of experience in the content technology space. His team works with complex content sets within large enterprises, often at senior executive levels. Cruce regularly speaks on omnichannel marketing, personalization, content intelligence, content asset valuation, machine learning, chatbots, AI, customer experience platforms, the semantic web, knowledge graphs, organization design, the Core Content Model™
, content engineering, and digital transformation. [A] partners with enterprise leaders to reach more channels, grow the value of content assets, and streamline omnichannel production and publishing.