Fundamentals of Intelligent Customer Experiences

Deep-dive into the fundamental of Content Intelligence to deliver next-generation cx


 [A] Content Impact Quadrant
Published 10/18/2021 in Content Strategy

[A] Content Impact Quadrant

Learn about the Content Impact Quadrant to uncover the true potential value of your content

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[A] Content Effectiveness Quadrant
Published 10/18/2021 in Content Strategy

[A] Content Effectiveness Quadrant

Learn about internal effort versus customer effort and how this can lead to optimal cx.

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Content Management: A Mess Everywhere
Published 10/18/2021 in Content Technology

Content Management: A Mess Everywhere

Discover how the smartest organizations are facing content management problems.

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Content Silos Are Strangling Enterprise Publishing
Published 10/18/2021 in Content Operations

Content Silos Are Strangling Enterprise Publishing

Content silos are strangling enterprise publishing. Without a plan or structure, organizations will face content and customer experiences problems.

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Customer Experience Knowledge Graphs
Published 11/30/2021 in Content Engineering,  Customer Experience

Customer Experience Knowledge Graphs

Learn about the benefits of knowledge graphs to make more informed decisions, and visualize content streams. 

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Customer, Context, and Content: Ingredients for ICX
Published 10/18/2021 in Content Engineering,  Customer Experience

Customer, Context, and Content: Ingredients for ICX

Explore how modular content enables leading-edge customer experiences.

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Customers Drive Their Own Experiences
Published 10/18/2021 in Customer Experience

Customers Drive Their Own Experiences

See how organizations that focus on creating intelligent content are able to empower customer experiences

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CX Winners Make Content a Priority
Published 10/18/2021 in Customer Experience

CX Winners Make Content a Priority

See the importance of companies adapting to the changing world of content experiences.

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Inspire, Motivate, and Move Customers with Content
Published 10/18/2021 in Customer Experience

Inspire, Motivate, and Move Customers with Content

Content that moves and shapes itself like the current of a stream, allows customers to easily flow down the path of least resistance.

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Low Effort Customer Experiences Lead to Value
Published 10/18/2021 in Customer Experience

Low Effort Customer Experiences Lead to Value

Learn about the value of "low effort cx" and how it leads to a better engagement with customers.

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Make Content Work Harder with Content Practices
Published 10/18/2021 in Content Strategy

Make Content Work Harder with Content Practices

As customer experiences are getting smarter, smart companies are making content assets work harder.

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The Big Shift in Content Intelligence

When content assets are valued as intangible intellectual property, they drive balance sheet value by contextualizing CX and removing friction from the entire customer lifecycle.

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The Master Content Model™
Published 10/18/2021 in Content Engineering

The Master Content Model™

Explore how The Master Content Model™ provides a representation of content that can be mapped to different presentations across the content lifecycle.

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The Temple of Content Intelligence

Strategy, standards, and systems connect with structure and semantics to build the “Temple of Content Intelligence.”

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What is Intelligent Customer Experience (ICX)?
Published 10/18/2021 in Content Engineering,  Customer Experience

What is Intelligent Customer Experience (ICX)?

ICX is capable of understanding a customer's context and making that customer's data available in real-time sessions.

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