Unlock the power of the Master Content Model™ (MCM) to facilitate the content lifecycle across planning, authoring, management and publishing.

The Master Content Model provides a framework for both the explicit content and its metadata to be expressed into pieces across channels and journeys.

Key Takeaways:

  • Support content layout and functionality. 
  • Understand content needs and requirements. 
  • Enable content structure to capture specific information. 

Additional Resources

Learn more about the Next-Generation of Intelligent Customer Experiences by watching the full webinar. 

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