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Omnichannel Customer Experience Roundtable - 2020

With new content channels constantly evolving, the path to reaching customers continues to become more complex. Learn from leaders of enterprise teams tackling the strategies and operations that make personalized content possible.

This roundtable features titans of enterprise publishing highlighting the forward edge of omnichannel content programs.

Core Discussion Topics

•  Organizational change
•  Working with new content channels
•  Creating presentation-free content
•  Collaboration with channel-specific teams
•  Enable machine consumption of new and published content
•  Practical usage and benefits of journey-mapping
•  “End-to-end” user journies vs “lifecycles" Identifying universal customer experiences – the
   moments that matter
•  Intent taxonomies
•  Governance and compliance
•  Reducing customer resolution time
•  Ensuring cross-channel consistency
•  Personalization vs. individualization

More from this Series

Omnichannel Customer Experience Roundtables


Alex Montuschi
Global Omnichannel Lead, Growth Marketing
Cruce Saunders
Founder and Principal at [A]
Jon Hanke
Enterprise Content Strategy Manager
Jonathan Foster
Principal Content Experiences Manager, Edge, Mobile, & Conversational UX
Julie Lane
Digital Experience Executive, Financial Services Strategic Advisor
Noz Urbina
Founder at Urbina Consulting, Co-Founder of OmnichannelX Conference

Continue the conversation at the OmnichannelX conference

Attend the online event centered on content, design, governance, and systems – the key elements that make or break omnichannel success. This international omnichannel conference brings together managers and teams.

Hear presenters that are the best and the brightest in the field as they share success stories, tales of early failures, and explain the techniques used to make omnichannel content orchestration and personalization initiatives work.

Register with code DISC30 to attend the virtual conference June 8-11. Register Now

More About The Content Order

This Roundtable was organized by the Content Order, a free membership program hosted by [A]. The Content Order is open for anyone invested in the future of content.

Sign-up to view the full Roundtables plus access to member-only exclusive content and additional roundtables.

As enterprise content publishers work towards omnichannel ICX, we need to overhaul our content ecosystems including massive changes across people, processes, and technology. The new order of content intelligence has been driven by educated leaders working hard to achieve a new way of working with content, enterprise knowledge, and customer experiences.

The Content Order is part of the solution, starting with education and idea-sharing.