March 22, at the Intelligent Content Conference 2018 in Las Vegas, the Mayo Clinic's Jay Maxwell (mayoclinic.org) and [A]'s founder Cruce Saunders (simplea.com) will jointly present a case study demonstrating the power of content engineering and intelligent content best practices to unify and orchestrate content.
Learn how the Mayo Clinic and [A] worked together to apply smart content engineering methodologies across dozens of content repositories housed in multiple silos to position Mayo as a market-leading creator and distributor of trusted health guidance and information.
Attendees will learn how, by using a Master Content Model (MCM), the teams applied standards for authoring, management, and publishing from multiple sources through to many consumption channels including enabling a new approach to content syndication and licensing.
In his role as senior director of health information, Mr. Maxwell oversees content development for Mayo Clinic’s Global Business Solutions. Jay has nearly three decades of publishing experience in web, mobile, print and broadcast channels. He has led large and diverse teams in both for-profit and non-profit organizations. As a journalist, Jay has served on a state chapter of the Society of Professional Journalists (SPJ) and has been a recipient of SPJ’s Sigma Delta Chi Award. johnjaymaxwell
Founder and principal at [A] and author of Content Engineering for a Multi-Channel World, Cruce brings more than 20 years of experience focused on content delivery technology. His team has delivered more than 300 successful digital and content engineering engagements. Cruce regularly speaks on omnichannel content, content engineering, content asset valuation, intelligent content, machine learning, chatbots, AI, cognitive systems, customer experience platforms, organizational design and change management, and master content models. [A] operates in the US, Mexico, and Latin America and serves large corporations, governments, associations, NGOs and other complex institutions. @mrcruce