Kentico CMS and EMS: Integration, Training and Development by [A]
[A] knows Kentico CMS, EMS, ecommerce, and the full suite of the Kentico marketing platform. Clients seeking multichannel content marketing choose [A] as thier strategic technology integrator and Kentico consulting partner. [A] advises, innovates and effects the best strategies for complex, content-centric enterprises.
Kentico CMS and EMS solutions offer:
- Multichannel customer experience
- Logic-based content reuse and marketing automation
- Multichannel adaptive
- Personalize against session data on platform
- Structured content
- Content targeting and customer segmentation
- Lead scoring and funnel analytics
- A platform for complete funnel CEM
Maximize your Kentico CMS / EMS investment with a certified Kentico Gold partner:
- Digital strategy and multichannel customer experience
- Enterprise, multi-tenant project experience
- Deep multi-system integration with Kentico
- Digital process and governance for intelligent content
- Enterprise team with national account (Fortune 2000) experience
- Training, support and staff development
Kentico CMS Features
Kentico’s Microsoft Word style WYSIWYG content editor allows for easy formatting for anyone familiar with Microsoft tools. The editor provides all the formatting features, including bullet points, tables and pre-defined CSS styles.
Custom Document Types
Create document types with custom fields without needing programmer help. Structured documents allow separation of content from design, enabling document creation with custom field types, layout and validation rules. Create documents to fill an exact set of parameters so clients can access documents with the exact information they need.
Translate content into multiple languages to help grow a globally marketable business. Kentico’s wide variety of tools allow easy updates to translated content, ensuring web pages are easily accessible and translated to clients’ and customers’ exact specifications.
Metadata and Taxonomy
Organize and describe key content, including web content, videos and images. Easily define metadata, set specific categories, tag and organize posts and documents and organize content using a content tree.
Versioning and Archiving
Keep several versions of a file on a site. Easily decide exactly which version to publish, archive old documents, take down from a site and store for the future.
With SEO-friendly URLS and URL aliases, customizable page titles, descriptions, SEO attributes and faster page loads, Kentico ensures web properties are efficient and easily recognizable to search engines.
Whether managing a corporate site, an online store, a microsite or an online community, it is easy to manage a current site, launch new sites, maintain brand consistency and share content across sites quickly and easily from one place.
Customer Experience Management
Kentico moves customer experience management (CEM) beyond a content management system and grows organizations toward digital multichannel maturity. A new user interface, dashboards, analytics, and widgets, provide instant data visibility to make quick decisions.
Kentico EMS features include:
- A/B and multivariate testing
- Campaign and conversion management
- Lead and engagement scoring
- Web analytics
- E-mail marketing
- Contact management and personalization
Your Strategic Kentico Gold Partner
[A] brings tens of thousands of hours successfully implementing and crafting intelligent, engaging customer experiences, all tailored to enable content reuse and deliver measurable content ROI.
[A] is a long-term strategic partner providing:
- Proactive digital property management, transparent systems and integrated collaboration
- Holistic enterprise content modeling
- Personalization, automation and multichannel CX
- Change management, governance and digital process development
- Content asset reuse, ROI and valuation strategy
Digital leaders look to [A] and Kentico to:
- Enable intelligent content
- Optimize content assets for reach, reuse and ROI
- Invest in multichannel & personalization
- Measure the impact and financial value of content
[A] provides customized Kentico training to meet digital marketing and implementation specific training requirements.
[A] offers Kentico training and support either via shared screen, allowing full communication and Q&A, or onsite at a preferred location. Whether clients need 60 minutes or 10 days, [A] can help. Attendees receive detailed training documentation and a online attendees receive a recording of each training session.
Our experience in Kentico training is rooted in our status as a Kentico Gold Solution CMS platform partner with tens of thousands of hours successfully implementing and crafting intelligent, engaging customer experiences, all tailored to enable content reuse and deliver measurable content ROI.
Who Can Benefit
[A]'s Kentico training is perfect for digital marketers, content administrators, platform developers, project managers, and anyone responsible for digital marketing activities. This training is also suitable for Kentico end users and Solution Partners working on customer projects.
Kentico training topics include:
- Kentico Basics
- Web Parts & Templates
- Page Types
- Development & Kentico API
- Content Administration and Asset Management
- Content Marketing Features
Interested in [A]'s Kentico training and support.
Contact [A] and learn to enhance customer experience and deliver the most value and return from content marketing platforms, content assets, and investments.