Customer Experience (CX)

A brief summary on the emerging importance of the Customer Experience Trinity: uniting customer, content, and context.

Join host Cruce Saunders and Todd Unger, Chief Experience Officer and Senior Vice President of Marketing and Member Experience at AMA, about transforming the healthcare experience. Learn about Todd's integrated approach to marketing, digital, product design, and content. Explore the complexities of the patient experience, and how the AMA is addressing these through clearer communication and technological innovation.

Learn about the value of "low effort cx" and how it leads to a better engagement with customers.

Explore examples of successful personalization strategies and trends for Personalized Customer Experiences.

Learn about Intelligent Customer Experiences (ICX) and how to power them with modular intelligent content.

This extensive content engineering article series explores critical steps and practices that ensure Intelligent Customer Experiences (ICX).

Exploring the Customer Experience Trinity - Content, Customer, and Context - through a series of resources

Intelligent Customer Experiences are the future. Learn what makes a Customer Experience Intelligent and how to create Intelligent Customer Experiences