Glossary Directory

Customer Experience (CX)

A customer’s perceptions and related feelings as caused by both one-time interactions and cumulative interactions with an organization’s employees, systems, channels, or products.

Key Resources

Customer Experience Trinity: Uniting Customer, Content & Context

Article

A brief summary on the emerging importance of the Customer Experience Trinity: uniting customer, content, and context.

Leading Teams Towards Next-Generation Customer Experiences

Podcast

Hear insights on leading customer experiences teams from the American Medical Association’s Chief Experience Officer, Todd Unger.

Low Effort Customer Experiences Lead to Value

Video

Learn about the value of "low effort cx" and how it leads to a better engagement with customers.

Examples of Customer Experience Personalization

Article

Explore examples of successful personalization strategies and trends for Personalized Customer Experiences.

What are Intelligent Customer Experiences?

Video

Learn about Intelligent Customer Experiences (ICX) and how to power them with modular intelligent content.

Key Ingredients for Intelligent Customer Experiences

Article

This extensive content engineering article series explores critical steps and practices that ensure Intelligent Customer Experiences (ICX).

The Customer Experience Trinity: Content, Customer, and Context

Article

Exploring the Customer Experience Trinity - Content, Customer, and Context - through a series of resources

What is Intelligent Customer Experience?

Article

Intelligent Customer Experiences are the future. Learn what makes a Customer Experience Intelligent and how to create Intelligent Customer Experiences

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