Omnichannel content derives from content that is structured to have multiple modes of interaction from its origin. It is the ability to publish to any destination – ensuring that content endpoints go out to infinite destinations. That might look like Content-as-a-Service (CaaS), or a content API endpoint. It might look like some combinations of a streamlined content supply chain with a set of API endpoints.
This is achieved with a versatile set of content that can enable smooth customer experiences regardless of the shape and permutation of the surface that the customer interacts with.