The study of meaning. It focuses on the relationship between a signifier—e.g., a word, phrase, sign, symbol—and what they signify, e.g., denote or refer to.In the context of content, semantics largely refers to the signifiers used to describe what the content is and how the content can be used. For example, identifying what topics and subjects are addressed, and whether the content is intended for particular channels, audiences, and geographies.

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