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Cruce Saunders

Founder and principal at [A], Cruce Saunders and the [A] team work with the largest and most complex enterprise content publishers on Earth crafting the next generation of the content supply chains and publishing architecture that powers personalized customer experiences.

He is the author of Content Engineering for a Multi-Channel World, and regularly speaks on omnichannel customer experience, content intelligence, AI, chatbots, personalization, content structural and semantic standards, and intelligence transformation.

Cruce also hosts the Towards a Smarter World podcast, where he connects with leaders impacting global intelligence.


Join for a special episode as we explore some of the cheat codes in content intelligence. Our friends from Aprimo interview Cruce for a change. Hear insights on the power of Standardization and Orchestration.

The Aprimo team interviews Cruce Saunders for the Marketing Cheat Codes podcast.

In this transcribed interview, [A] founder Cruce Saunders discusses how to apply content strategy in an ever evolving CMS environment

Learn why Content should be regarded as a valuable asset, how to prove the value of content assets and improve ROI with a proven content valuation process.

A panel of 9 thought leaders shares fresh insights on the current and future state of content models and related topics.

Hear the discussion on expressing and making structural models portable and interoperable.

Explore how Content Authoring has involved over time and how structured content, AI and NLP are helping to create Next-Generation Authoring

The content model can streamline content creation, enable better team collaboration, and create consistent and reliable customer experiences. Part one of the Content Modeling Roundtable series covers facets of the current and future state. 

In this roundtable, leading practitioners dive into content modeling process and tooling, and navigate through terminology definitions. Driven by engineers and strategists, this roundtable will inspire the technical and the strategic alike.

Learn how Intelligent Customer Experiences is formed by listening to customer data and responding with contextually-relevant content in real-time.

With new content channels constantly evolving, the path to reaching customers continues to become more complex. Learn from leaders of enterprise teams tackling the strategies and operations that make personalized content possible.

This roundtable features titans of enterprise publishing highlighting the forward edge of omnichannel content programs.

Content Management teams that implement an organizational structure are likely to achieve successful omnichannel content delivery and Customer Experiences

Join our panel of content experts to discover the necessity of moving towards a goal-oriented, omnichannel customer journey. Learn how to diagnose and repair pain points in your organization’s customer experience, and hear career advice from professionals on how to thrive in the content industry.

A brief summary on the emerging importance of the Customer Experience Trinity: uniting customer, content, and context.

Harvest enterprise insights from this interview on the real value of content, content engineering and how to deliver intelligent customer experiences

Explore changes in Customer Experience expectations in a multichannel world and how a structured Core Content Model provides the solution

Learn about the hidden killers of information security to avoid systemic issues that can sabotage security practices surrounding content.

Intelligent content starts with new organizational structures and effective content supply chains. The Content Services Organization provides this framework

In this transcribed interview, Cruce Saunders explores the impact of information architecture and how IA connects to the Intelligent Content ecosystem.

Content-as-a-Service Architecture allows omnichannel content delivery and segmentation. It offers a system for Intelligent Customer Experiences

In this transcribed interview, explore content valuation and determining the value of content assets with [A] founder and principal Cruce Saunders