Cruce Saunders

Cruce Saunders is the Founder and principal at [A], which serve organizations utilizing headless, composable content and generative AI to craft next generation content supply chains and publishing architecture. Clients include complex enterprise publishers as well as growing mid-market companies.

As a thought leader, Cruce hosts the Towards a Smarter World podcast and The Invisible World of Content YouTube series. He has been a keynote speaker around the world at conferences and an invited speaker at enterprises in the US, Europe, and Asia. Topics regularly discussed in these series and talks include AI, content intelligence, content operations, content engineering, personalization, governance, content structural and semantic standards, and enterprise transformation.

Cruce also founded a product team that builds tools to support the content data modeling needs. This group has built the Schematica suite of tools for content interoperability, including CoreModels, RealContent, and ContentFlow.

Contributions

Published 11/16/2021 in Content Operations
Uncovering Hidden Threats: Avoiding Systemic Issues in Content Security Practices

Learn about the hidden killers of information security to avoid systemic issues that can sabotage security practices surrounding content.

Published 07/06/2023 in Content Strategy
Enhancing Agility, Efficiency, and Consistency of Modern Customer Experiences

Transform digital experiences with collaborative, component-based approach. Achieve consistent branding, scalability and future-proof content & design.

in Content Technology
Discover Headless Tech Interview

Discover how an enterprise content model can enhance your organization's digital assets. Learn why they matter, how to design them, and who should participate.

in Content Strategy, Content Operations, Content Technology
The Marketing Cheat Codes for Creating a More Intelligent World

Join for a special episode as we explore some of the cheat codes in content intelligence. Our friends from Aprimo interview Cruce for a change. Hear insights on the power of Standardization and Orchestration.

Published 08/03/2022 in Content Engineering
Aprimo Team Chats with Cruce Saunders on the Marketing Cheat Codes Podcast

The Aprimo team interviews Cruce Saunders for the Marketing Cheat Codes podcast.

in Content Strategy, Customer Experience
Omnichannel Customer Experience Roundtable - Part 2

Join host Cruce Saunders, principal and founder of [A] and our panel of content experts to discover the necessity of moving towards a goal-oriented, omnichannel customer journey.

in Content Engineering
Content Engineering Roundtable

Dive into a well-established practice that's been honed for years by practitioners within the enterprise and consulting community.

in Content Strategy, Customer Experience
Omnichannel CX Roundtable - Part 1

Hear from the leaders of forward edge of omnichannel content programs. See the strategies and operations that are making personalized content possible.

in Content Engineering
Content Modeling Roundtable - Part 1

A panel of 9 thought leaders shares fresh insights on the current and future state of content models and related topics.

Published 12/16/2018 in Content Strategy
[A] Founder Cruce Saunders on Applying Content Strategy in a Dynamic CMS Landscape

In this transcribed interview, [A] founder Cruce Saunders discusses how to apply content strategy in an ever evolving CMS environment

Published 10/09/2017 in Content Strategy, Content Engineering
Alchemy in action at a family barbecue

Learn why Content should be regarded as a valuable asset, how to prove the value of content assets and improve ROI with a proven content valuation process.

Published 09/02/2019 in Content Technology
Next-Generation Content Authoring: The Evolution with Structured Content, AI, and NLP

Explore how Content Authoring has involved over time and how structured content, AI and NLP are helping to create Next-Generation Authoring

Published 03/05/2020 in Content Engineering
Leveraging Data for Real-Time, Contextual Content

Learn how Intelligent Customer Experiences is formed by listening to customer data and responding with contextually-relevant content in real-time.

Published 10/04/2021 in Content Operations
Keep an eye on the big picture with project management for content

Content Management teams that implement an organizational structure are likely to achieve successful omnichannel content delivery and Customer Experiences

Published 07/10/2023 in Content Operations
Workflows, Strategies, and Approaches for Business Success

Explore content creation in a business context, optimize workflows for efficiency and quality, and select the right approach for successful results.

Published 08/05/2021 in Customer Experience
Forward to The CX Trinity

A brief summary on the emerging importance of the Customer Experience Trinity: uniting customer, content, and context.

Published 06/18/2020 in Content Engineering
An Interview with [A]'s Founder and Principal

Harvest enterprise insights from this interview on the real value of content, content engineering and how to deliver intelligent customer experiences

Published 01/07/2018 in Content Strategy, Content Engineering, Customer Experience
The Evolution of the Core Content Model™

Explore changes in Customer Experience expectations in a multichannel world and how a structured Core Content Model provides the solution

Published 03/29/2021 in Content Operations
Building Intelligent Content: The Role of Content Services Organizations in Modern Supply Chains

Intelligent content starts with new organizational structures and effective content supply chains. The Content Services Organization provides this framework

Published 03/04/2021 in Content Engineering
Cruce Saunders on Information Architecture: Connecting IA to the Intelligent Content Ecosystem

In this transcribed interview, Cruce Saunders explores the impact of information architecture and how IA connects to the Intelligent Content ecosystem.

Published 07/20/2022 in Content Engineering
Achieving Intelligent Content Structures for Contextual and Personalized Customer Experiences

Learn how to achieve intelligent content structures to enable content relevance and contextual personalized customer experiences.

Published 03/24/2021 in Content Engineering, Customer Experience
Content-as-a-Service: Powering Omnichannel Delivery and Intelligent Customer Experiences

Content-as-a-Service Architecture allows omnichannel content delivery and segmentation. It offers a system for Intelligent Customer Experiences

Published 06/25/2020 in Content Valuation
The value of enterprise content extends beyond the balance sheet.

In this transcribed interview, explore content valuation and determining the value of content assets with [A] founder and principal Cruce Saunders