Back to Top

Cruce Saunders

Founder and principal at [A], Cruce Saunders and the [A] team work with the largest and most complex enterprise content publishers on Earth crafting the next generation of the content supply chains and publishing architecture that powers personalized customer experiences.

He is the author of Content Engineering for a Multi-Channel World, and regularly speaks on omnichannel customer experience, content intelligence, AI, chatbots, personalization, content structural and semantic standards, and intelligence transformation.

Cruce also hosts the Towards a Smarter World podcast, where he connects with leaders impacting global intelligence.

Contributions

Learn how ICX forms adaptive relationships by listening to customer data and responding with contextually-relevant content.


A panel of 9 thought leaders shares fresh insights on the current and future state of content models and related topics.

Hear the discussion on expressing and making structural models portable and interoperable.


Harvest enterprise insights from this wide-ranging interview covering the real value of content, the practice of content engineering, how to deliver intelligent customer experiences, capitalizing on Content-as-a-Service, and the crucial functions of a Content Services Organization.


The content model can streamline content creation, enable better team collaboration, and create consistent and reliable customer experiences. Part one of the Content Modeling Roundtable series covers facets of the current and future state. 

In this roundtable, leading practitioners dive into content modeling process and tooling, and navigate through terminology definitions. Driven by engineers and strategists, this roundtable will inspire the technical and the strategic alike.


Explore the untapped value within content assets. In this transcribed interview, [A] founder and principal looks at content as an asset with hosts of the Acrolinx Content Insiders podcast.


With new content channels constantly evolving, the path to reaching customers continues to become more complex. Learn from leaders of enterprise teams tackling the strategies and operations that make personalized content possible.

This roundtable features titans of enterprise publishing highlighting the forward edge of omnichannel content programs.