A leading nonprofit academic medical center, recognized as the nation's top-ranked hospital overall and in multiple specialties, faced the challenge of managing a vast amount of content across numerous channels. Seeking to streamline their content workflow and ensure accuracy and consistency, they partnered with [A]. The collaboration resulted in significant milestones, including the implementation of [A]'s Core Content Model
® (CCM). This structured framework optimized content delivery facilitated cross-channel reuse, and increased efficiency.
Success highlights
- Designed and built a Core Content Model® (CCM), optimized for delivery to all of the organization’s print and digital channels.
- Designed a structured content and systems architecture for cross-channel reuse and commercialization.
- Identified and made possible further efficiency gains through content reuse, automation, and more streamlined processes.
- Developed a Content Relationship Diagram (CRD), which provided a visual representation of lifecycle and content type relationships.
With [A]'s solution, seamless asset movement and enhanced content production speed and precision were achieved. The organization now stands equipped to overcome challenges and pave the way for future growth, adapting to emerging technologies and delivering vital health information punctually.