Case Study: Creating Personalized Customer Experiences

A Global Leader in Digital Marketing Solutions struggled with developing personalized customer experiences on their website due to a lack of content structure and taxonomy. To address this, they partnered with [A] to build a content orchestration model and overcome systemic and workflow issues.

Success highlights

• [A] built a holistic model for structuring content.
• The model enables personalization, cross-channel asset impact, and content reuse.
• Content deployment has become swifter and more consistent.
• The risk of inaccuracies in content has been reduced.

 

This case study shows how a client partnered with [A] to drive personalized customer experiences. Working together, [A] provided indispensable insights and recommendations while addressing issues such as content duplication, fragmented workflows, disconnected channel-based content teams, and a distinct absence of a unified strategy and process for personalization. By conducting interviews and surveys, [A] uncovered actionable opportunities to optimize the client's content strategy, proving invaluable to the success of the engagement.