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Uniting the Content Trades: Exploring the Need for a Professional Association

Uniting the Content Trades: Exploring the Need for a Professional Association

Discover the future of content management. Explore career recognition, clear paths, community building, and the potential for a professional association.

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[A] Case Study: Global Leader in Digital Marketing Solutions

[A] Case Study: Global Leader in Digital Marketing Solutions

Learn how a Global Leader in Digital Marketing improved customer personalization and content strategy with [A]'s content orchestration model.

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Aligning Content and Company Strategies

Aligning Content and Company Strategies

In this episode, Anna Schlegel, a senior executive in content strategy and a pioneer in global content innovation, explores the evolution of content operations and the strategic importance of structured content management in today's AI-driven market. Anna shares insights from her extensive experience, emphasizing the need for a unified content strategy that aligns with business goals and enhances customer experiences.

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Get Started with Composable Content: A Step-by-Step Tutorial

Discover composable content and how to implement it using the Composable Content Spreadsheet Template. Learn how to overcome adoption barriers.

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Crash Course on Content Semantics

Crash Course on Content Semantics

Unleash the potential of content creation. Understand how machines perceive and connect information. Embrace semantics to create transformative content.

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Unified Content Operations and the Pluggable Content Supply Chain

Unified Content Operations and the Pluggable Content Supply Chain

In this episode, Michael Iantosca, a long-time leader in structured content and content supply chains, explores the need for a universal, pluggable content supply chain to connect and orchestrate content workflows across an enterprise. Companies often implement content creation and delivery tools but lack an "operations supply chain" to connect workflows. A future "content mission control" framework moves the industry forward for the AI era, where value comes from ecosystem interconnectedness. Listen to real-world insights on intuitively adopting frameworks like this without complexity.

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Composable Content: How to Implement Reusable Tokens in Figma

Composable Content: How to Implement Reusable Tokens in Figma

Cruce Saunders provides tips for implementing modular, reusable content structures using design systems and Figma.

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Simply Structured Documentation: Get started with modular content using DITA

Simply Structured Documentation: Get started with modular content using DITA

Mike Hedblom of Medallia shares how his team uses Darwin Information Typing Architecture (DITA), a structured content approach, to deliver personalized content experiences. DITA allows content to be broken into modular, reusable components that can be dynamically assembled for different audiences. Mike explains how his team kept it simple when implementing DITA, focusing on solving immediate business needs like documentation personalization. In this interview, he provides tips on how to intuitively adopt structured content techniques like DITA without complexity. Tune in to hear a practical, real-world example of getting started with modular content.

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Structured Content in Content Design

Unlock structured content's power. Insights on breaking silos, accelerating delivery, and its relevance in the age of advanced language models.

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New Adobe CMS: A Faster Way to Publish Content, But at What Cost?

Check out the latest tool from Adobe Experience Manager, and see how it is revolutionizing the way content creators can streamline their workflow.

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AI: Revolutionizing Workflow and Content Personalization

AI: Revolutionizing Workflow and Content Personalization

Explore the fusion of intelligent agents, conversational experiences, and data-driven personalization in the content supply chain.

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Roles, Profit, and Customer Experiences

Roles, Profit, and Customer Experiences

Delve into the MACH framework to gain a competitive edge in the digital age.

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Omnichannel Design: Stakeholders, Technology, and Roles

Omnichannel Design: Stakeholders, Technology, and Roles

Gain insight into the necessary shifts at the enterprise level to navigate the evolving content management landscape.

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Advice for Changing State of Content Industry

Advice for Changing State of Content Industry

Explore the AI era's impacts on roles, organization, and content management.

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Announcement: Fall 2024 Leadership Cohort

Announcement: Fall 2024 Leadership Cohort

Join our next Intelligent Content Leader Cohort starting in September 2024.

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Governance & Gen AI

Governance & Gen AI

Uncover governance's role and harness the transformative power of generative AI.

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Evolving Content Tech

Evolving Content Tech

Explore headless CMS adoption, composability, seamless integration, and AI's impact on content management.

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Assemble Your Perfect Content Strategy with Modular Content

Assemble Your Perfect Content Strategy with Modular Content

Discover the power of modular content for efficient content creation and management.

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The Changing State of the Content Industry

Join industry experts to navigate the evolving content technology landscape and how to build an effective strategic approach for ongoing success.

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Adopting Intelligent Customer Experiences

Adopting Intelligent Customer Experiences

Learn how to create intelligent customer experiences (ICX). Explore structure, semantics, knowledge management, enterprise data, and more.

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