[A] Resource Catalog

Schema Markup and Structured Data for SEO

Enhance your website's SEO with Schema Markup and Structured Data. Learn how to optimize your website for better search visibility.

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The Future of Design is Human-Centered

Join us for an insightful conversation with award-winning designer Doug Powell as we explore the critical role of a unified design system in an enterprise. Discover how a human-centered approach and design systems can drive successful outcomes in cross-functional organizations.

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The Hidden Role of Designers: Creating Content Models

Learn how "accidental content models" can cause issues & how headless CMS with structured content in tools like Figma can avoid this.

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Insights and Trends from Figma Content Design

Explore the latest insights and trends in the world of content design and streamline your process with valuable insights.

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The Big Shift: Capitalizing on Content Assets

Discover how to create decoupled supply chains with structure, semantics, and intelligence for smarter content creation and management.

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How and Why start a Content Services Organization (CSO)

Learn about the role of a CSO in orchestrating and facilitating smarter, more relevant content across systems. Find out how a CSO can improve content through consistency and strategy efficiency.

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Key Drivers of Unified Content Functions

Learn about the key drivers behind the shift toward unified content capabilities and how organizations can leverage it to deliver personalized cx.

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History of Content

Let's explore the evolution of content from tribal storytelling to its significance as a crucial tool in digital marketing.

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The Shift To Unified Content Functions

Unify the practices of strategy, engineering, and operations to streamline your content supply chain and provide more consistent customer experiences.

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Streamlining Operations with Unified Terminology

Successfully launching Terminology Operations – hear how Kelly Lawetz, the Director of Unified Content Services, got it done at Genetec! In this podcast interview we explore her approach.

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[A] Free Guide to CMS Selection

Making the switch to a new CMS can seem daunting, but it doesn't have to be. Here's how to find the best CMS for your business and make the most of your digital transformation.

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A Comprehensive CMS Review and Comparison

Explore [A]’s extensive review and comparison of Content Management Systems (CMS) that are available today for any size of business.

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[A] Free Guide to Exploring the Content Technology Landscape

Download the Guide to understand the content technology landscape to make informed decisions regarding tools, resources, and strategies.

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Using Taxonomies to Personalize Customer Journeys

Learn how to organize your content! Meet people's needs and achieve business goals by understanding both the user journey and customer intent.

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What is a Content Management System (CMS)?

Learn all about types of CMS, CMS architectures (traditional, headless, composables) and how to choose a CMS in this in-depth 2022 guide.

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[A] Free Resource Guide to the 5 Key Patterns of Omnichannel

Download this guide to the 5 key patterns for delivering omnichannel content. Explore concepts and discover approaches successful teams are adopting.

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Walk-through of an Example Supply Chain

Allow content to move from system to system and across schemas with the Content Supply Chain.

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[A]’s approach to help clients optimize customer experiences

In this interview clip, Cruce Saunders of Simple [A] explains the methodology [A] uses to assist enterprises deliver Intelligent Customer experiences.

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Innovating Skillsets and Moving Projects Forward

Learn lessons ranging from the benefits of content modeling to hurdles with department silos and role limitations with Lisa Trager from Verizon.

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Introduction to the Content Supply Chain: Stages & Business Case

Move faster in today's omnichannel environment by implementing a Content Supply Chain.

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