How does the organization's content move through people and platforms from creation to management to delivery? Know the current content supply chain and take the first step toward a more efficient and effective future state.
See where content comes from, how it is tracked and managed, and where it goes. Identify the people, processes, and systems that touch content along the lifecycle from end to end.
Content engineers from [A] interview stakeholders to gather inputs on the content supply chain. These insights inform a content lifecycle diagram and documentation along with high-level opportunities.
This assessment provides fundamental inputs and outputs for content engineering activities and improvement of systems and processes.
Improve content processes and lifecycles with a clear analysis of the current state.
- Identify hidden sources of content within the organization
- Know what's really broken, and where, along the current content supply chain
- Validate the strengths of existing systems and processes
- Discover needed systems architecture and content engineering improvements
- Identify existing but often disparate content team's organizational systems
- Start to document the steps the organization will need to build Intelligent Customer Experiences
- Set content discovery on the right path, so that content owners no longer need to feel like content is being buried or forgotten
- Justify investments to more effectively and efficiently find, manage, and use content assets
Using this health check, take necessary steps to determine which content initiatives and investments will add the most value to customers and business objectives.
[A] will conduct up to five (5) interviews with the internal experts on the content lifecycle including planning, authoring, review, production, and delivery. These are conducted remotely, recorded, and fully analyzed to understand the existing team workflows and content lifecycles.
After concluding the initial interview, [A] content engineers and content architects produce an accurate and usable diagram of the lifecycle. This is then used to help identify and illustrate limitations, inefficiencies, and recommendations.
- As-is diagram of the content lifecycle
- Documentation of processes, people, and tools that create, manage, and deliver content
- Analysis report of strengths, inefficiencies, limitations, and opportunities along the content supply chain
- Recommendations on improving and enhancing the content lifecylce