An MCM is used to facilitate the complete end-to-end content lifecycle and to enable the optimization of content for each stage. An MCM examines three different aspects of content structure, which helps identify and connect reusable content types:
Type Hierarchy: How are things like other things?
Composition: What things make up other things?
Master Content Model® development activities include:
Fulfilling the content engineering role will be required. Content engineers have experience in content modeling and knowledge of XML interchange and DITA or other industry standards. You can meet this need through an external hire or training an internal resource with the right background and level of interest. Another option is to outsource the role with an experienced content engineer. [A] offers a variety of outsourcing options to assist our clients with this type of transformation.
A Master Content Model will help your organization create structured, modular, tagged, flexible content products ready to reuse, combine, and deliver across channels. The Master Content Model is the foundation of an Intelligent Customer Experience.
The Master Content Model® (MCM) is a single integrated model that defines how content assets will be structured throughout their lifecycle. The MCM defines the core units of content structure, then maps them to their representations across different platforms and outputs.
Ideally, representatives from each stage of the content ecosystem life cycle should be involved in discussions and have a voice. Typically, the internal team includes content strategy (business needs), content creation (authoring), content engineering (content modeling and structure), content taxonomy, content management and flow (IT systems), and content operations (production and publishing).
No, though they should provide input during its development. Content strategists and content engineers use the model and the Content Relationship Diagram to visualize the relationships between content components and develop authoring templates. For most people, the model is behind the scenes.