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Digital Content Management

Digital content management delivers customized, personalized, and reusable content to the right customers at the right time.

Digital Content Management Readiness

[A] enables digital content management and digital asset management by creating an elegantly designed, single-source repository of intelligent content to meet customers on all basic levels, personas, locations, demographics, readiness to buy, interests, browsing history, habits, and devices.

Start by asking these essential questions:

  • Do we meet customers with open arms and open ears? Do we reach the most meaningful individuals and segments at their levels, demographics, readiness to buy, interests, browsing history, habits, and devices?
  • Do we understand the value of our content assets? How do measure the ROI of content reuse? Do we manage and optimize our portfolio of content assets with an investor's mindset?
  • Are our customer’s preferred communication channels defined? Are content, product or services personalized to meet user needs?
  • Is our content repurposed, reused, atomic, and does it appear concurrently in multiple channels and applications?
  • Is our organization’s digital content experience and automated marketing approach on par with the most forward-thinking technologically-empowered brands online?

Digital Content Management:

 

Content Experience Architecture — Reduce inaccuracy and empower content to change and adapt to meet users on all basic levels. [A] mines content assets for context and structure to fully represent organizational knowledge. Tagging, modeling and structuring content allows content to be understood, enriched, indicated, consumed, and reused.
 

Content Asset Optimization — Rest assured knowing users encounter accurate content at every digital touchpoint. [A] plans and assists in content management, delivery, CMS selection, and display. We also help protect the quality, accuracy and consistency of content, minimize authoring effort, and simplify and streamline publishing.
 

Content ROI Analysis, Asset Valuation and Management — Content has provable value. It displaces advertising spend, influences sales, facilitates movement in marketing funnels, sells ads, amplifies social awareness of the brand, and directly creates conversions. [A] knows how to measure content ROI and enable content asset management for capital investment and balance sheet inclusion. We also assist in managing a portfolio of content assets to optimize return on investment and provide incentive systems for authors and editors.
 

Content Reuse Planning — All ROI for content ultimately comes from customer engagement born of impressions. Impressions happen when content gets to a human or a robot. That moment when content connects to its audience, when a user engages or a robot processes, adds value. With content reuse, our goal is to grow impressions and reduce the cost per impression (CPI). [A] has a detailed methodology for identifying assets that create positive ROI and planning for intelligent reuse of those assets within owned and syndicated channels.
 

Content Personalization — Collect reliable data about visitor preferences, distinguish customers in regard to lifetime value, and recognize and segment by specific needs or interests. [A] enables content personalization to identify, differentiate, interact, and customize content delivering unique interactions with each user.

[A] Strategic Partner with Vision

[A] is passionate about managing content assets to build a smarter world. [A]gents are dedicated to creating intelligent personalized content relevant to audience needs, aligned to organizational goals, and targeted across multiple channels and devices.

[A]'s content engineers specialize in strategy, integration, management, support, and training for the leading CMS/CEM technologies and platforms, including Kentico and Sitecore.

Getting Started

Contact [A] for help with digital content management and digital asset management. Create a single repository of intelligent content resources to reach customer wherever they are on any technology at any time. We're ready to help.