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Content Technology ICX Readiness Assessment
Platform Engineering

Content Technology ICX Readiness Assessment

With content at a crossroads, many enterprise leaders have started to chart a path to Content-as-a-Service (CaaS). Now is the time to investigate, "How ready are our content systems for modular, API-based content to support intelligent experiences?"

Gain the necessary knowledge to guide challenging technology and content architecture decisions with an impactful assessment of current and planned content technology.

Understand the systems that create, manage, and deliver customer experiences to multiple channels, gauge their current health and maturity, and see the missing pieces and configurations necessary to streamline and get ready to deliver Intelligent Customer Experiences.

This readiness assessment reviews architecture, content platforms, authoring tools, DevOps and toolchains, analytics, APIs, and the availability of customer context data sources. As an option, a Content Technology Architecture Workshop offers technology system planners a forward-looking build exercise based on cutting-edge best practices.
Ready to Talk

Getting real about content technology and customer experience starts by looking inside.

Benefits

  • Get a clear picture of gaps and opportunities to power planning
  • Share status and understanding between business and IT stakeholders
  • Use the deliverables to construct evidence-based business cases for management
  • Pace with or ahead of the market by incorporating best-practice thinking

Product Details

The Content Technology ICX Readiness Assessment involves:

  • A series of stakeholder discovery interviews
  • Analysis of existing architecture documentation
  • An internal survey
  • A findings report and readout

As an option, a follow-on, on-site Architecture Workshop can be added. Stakeholders usually include a mix of business-level and IT participants, but the assessment may be successfully completed within a single siloed department.

Deliverables

Detailed Findings Report, including:

  • Rankings of existence, health, and maturity across 7+ categories of technology
  • Qualitative user feedback and findings
  • Existing architecture
  • Content lifecycle platforms analysis
  • Best practices comparison
  • "Missing pieces" gap analysis

Clients Ask:

How much time does this assessment require?

The written portion usually requires between 20-40 minutes per participant. Discovery interviews usually require from 40-80 minutes of time from participants. The overall lifecycle of the assessment engagement can vary from 2-6 weeks depending on the availability of stakeholders and subject matter experts.

What if my department doesn't control technology? Can the assessment still be useful to us?

Maybe. [A] has performed these kinds of assessments before for marketing and technical communication groups, even when technology is controlled by IT. It provides a very useful set of objective data for conversations with internal and external technology partners. However this would not be the best engagement for departments that have no communication with technology stakeholders. An operations focused workshop would be the best place to start with those groups.

Who should be involved?

At least one primary content leader needs to participate as a point of contact in order for this assessment to be effective. And also, because technology decisions should always be based on strategy, it's important that content and general business strategy stakeholders be at least consulted during the process. Technology platform owners and architecture stakeholders should be include wherever possible.

More Answers

Ready To Talk?

From mid-market companies to large enterprises, [A] helps architect the future of Intelligent Customer Experience by bridging the gap between customer experience strategy and intelligent content systems implementation. Contact [A] today to learn how our seasoned platform engineers help empower organizations.
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