With content at a crossroads, many enterprise leaders have started to chart a path to Content-as-a-Service (CaaS). Now is the time to investigate, "How ready are our content systems for modular, API-based content to support intelligent experiences?"
Gain the necessary knowledge to guide challenging technology and content architecture decisions with an impactful assessment of current and planned content technology.
Understand the systems that create, manage, and deliver customer experiences to multiple channels, gauge their current health and maturity, and see the missing pieces and configurations necessary to streamline and get ready to deliver Intelligent Customer Experiences.
This readiness assessment reviews architecture, content platforms, authoring tools, DevOps and toolchains, analytics, APIs, and the availability of customer context data sources. As an option, a Content Technology Architecture Workshop offers technology system planners a forward-looking build exercise based on cutting-edge best practices.
Getting real about content technology and customer experience starts by looking inside.
- Get a clear picture of gaps and opportunities to power planning
- Share status and understanding between business and IT stakeholders
- Use the deliverables to construct evidence-based business cases for management
- Pace with or ahead of the market by incorporating best-practice thinking
The Content Technology ICX Readiness Assessment involves:
- A series of stakeholder discovery interviews
- Analysis of existing architecture documentation
- An internal survey
- A findings report and readout
As an option, a follow-on, on-site Architecture Workshop can be added. Stakeholders usually include a mix of business-level and IT participants, but the assessment may be successfully completed within a single siloed department.
Detailed Findings Report, including:
- Rankings of existence, health, and maturity across 7+ categories of technology
- Qualitative user feedback and findings
- Existing architecture
- Content lifecycle platforms analysis
- Best practices comparison
- "Missing pieces" gap analysis