Workshop attendees will be able to:
In the Vision and Opportunities Workshop, we will:
During the engagement, the [A] team will include the following roles:
Many clients need shared definitions of metadata and names for things to ensure smooth teamwork. Process and tools are usually needed to determine customer context in order to serve up the most appropriate content at any particular touchpoint in the customer journey.
In order to move forward into content-driven customer experiences, it is critical to know what methodologies and workflows are already in place. Some portions of the ecosystem may stay in place, while many portions may need to be replaced or enhanced. This step helps save wasted time and budget as the initiative moves forward.