Introduction to the Lean Content Supply Chain Vision and Opportunities Workshop

Strategy

Developing a shared vision of where an organization wants to be and what it wants to achieve to grow is a key ingredient to building success. The same is true for content-driven customer experiences. This Content Vision Development Workshop provides that foundational direction.
 

In this engagement, [A] will conduct a content vision development workshop with the client to define and develop a shared vision about opportunities across the content supply chain that powers customer experiences. Together, we will look at how content impacts personalized customer experience.

Provide a vision for how the business can benefit from a focused, shared view of the best ways to leverage content assets to deliver exceptional experiences.

Product Details

Given a defined vision for the next generation of Intelligent Customer Experience, how will organizations power those experiences with content and context?
 

In the Vision and Opportunities Workshop, we will:

• Build a shared vision around the biggest content operational challenges and opportunities
• Develop the aspirational position statement with defined success criteria
• Draft as-is, highest-level content ecosystem flows (roles, tools, stages)
• Identify the capabilities that need to be in place to drive towards the ICX vision
• ​Itemize the systems that need to be in place to support the ICX vision

During the engagement, the [A] team will include the following roles:

• Senior Content Strategist
• Content Engineer
• Project Manager
• Additional specialist staff may be included to cover specific subject areas if required