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Strategy

Introduction to the Lean Content Supply Chain Vision and Opportunities Workshop

Developing a shared vision of where an organization wants to be and what it wants to achieve to grow is a key ingredient to building success. The same is true for content-driven customer experiences. This Content Vision Development Workshop provides that foundational direction.
 

In this engagement, [A] will conduct a content vision development workshop with the client to define and develop a shared vision about opportunities across the content supply chain that powers customer experiences. Together, we will look at how content impacts personalized customer experience.

Provide a vision for how the business can benefit from a focused, shared view of the best ways to leverage content assets to deliver exceptional experiences.

Benefits

Workshop attendees will be able to:

  • Identify actionable steps to meet organizational goals
  • Fulfill a meaningful vision for Intelligent Customer Experiences and the content that drives them
  • Uncover and document hidden opportunities to leverage content assets

Product Details

Given a defined vision for the next generation of Intelligent Customer Experience, how will organizations power those experiences with content and context?
 

In the Vision and Opportunities Workshop, we will:

  • Build a shared vision around the biggest content operational challenges and opportunities
  • Develop the aspirational position statement with defined success criteria
  • Draft as-is, highest-level content ecosystem flows (roles, tools, stages)
  • Identify the capabilities that need to be in place to drive towards the ICX vision
  • ​Itemize the systems that need to be in place to support the ICX vision


During the engagement, the [A] team will include the following roles:

  • Senior Content Strategist
  • Content Engineer
  • Project Manager
  • Additional specialist staff may be included to cover specific subject areas if required

Deliverables

  • Half-day, on-site workshop for up to 15 attendees at a client’s facility to produce the Content Vision
  • Concise initial observations and opportunities report based on the workshop
  • Executive review deck of the Content Vision for consideration and approval by stakeholders

Clients Ask:

What are some examples of systems that need to be in place to support the ICX vision?

Many clients need shared definitions of metadata and names for things to ensure smooth teamwork. Process and tools are usually needed to determine customer context in order to serve up the most appropriate content at any particular touchpoint in the customer journey.

What is the benefit of documenting content ecosystem workflows (roles, tools, and stages)?

In order to move forward into content-driven customer experiences, it is critical to know what methodologies and workflows are already in place. Some portions of the ecosystem may stay in place, while many portions may need to be replaced or enhanced. This step helps save wasted time and budget as the initiative moves forward.

Ready To Talk?

[A]'s Strategy services unify content systems and processes, help identify and build ways to bridge content silos, and start to align content technology systems to reduce friction and speed up the velocity of content as it moves through the supply chain to customers. Contact [A] today to get started and power up your organization.

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