Sitecore Experience Platform

Sitecore Experience Platform is a cloud-first integrated marketing suite combining industry-leading content management with deep data analytics to offer a highly personalized experience across all channels. The experience platform includes the experience manager CMS features.

Features included are:

  • Automated and multichannel marketing through Marketing Automation, Forms, and the Campaign Creator
  • Advanced testing and optimization, from page- to field-level
  • Advanced customer analytics: both on individual users, and aggregating metrics on all (Experience Analytics, Experience Profile, Path Analyzer)
  • Sitecore® Experience Database™ (xDB) for real-time and historic customer insights from analysis of known and unknown visitor interactions
  • Sitecore Cortex™ for an advanced machine learning engine with content tagging, segmentation discovery, and automated personalization recommendations across native and third-party customer data
  • Sitecore xConnect™ for APIs to connect and collect data between Sitecore and most other systems including: CRMs, POS, ERPs, PIMs, third-party email, analytics, and social platforms—with special integration to Microsoft Dynamics 365 for Retail, Microsoft Dynamics 365 for Sales, and Salesforce CRM and Marketing Cloud.