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[A] Content Intelligence Treasury

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Whitepaper

[A] Guide to Mastering the Master Content Model
In this informative whitepaper, the content engineers at [A] share detailed insights into the steps needed to construct a Master Content Model™ that can be applied to any complex content ecosystem.

Articles

Content Strategy in Today's Dynamic Content Management Environment
Content Strategy
If you want to understand the ins and outs of effective content strategy, then you go to someone who works with some of the largest organizations.
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Now Is the Time to Face Our Content Supply Chain Problems
Content Strategy, Customer Experience
The dynamics of content creation and supply chains are literally shifting under our feet. This column features insights about managing omnichannel content.
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Engineering Intelligence: An Interview with Cruce Saunders
Content Engineering, Customer Experience
Scott Abel and Cruce Saunders discuss strategies for designing and managing an intelligent content ecosystem for the current digital landscape.
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Publications

Whitepaper

[A] Guide to Mastering the Master Content Model
Whitepaper

The Schema of Things
eBook

Content Engineering for a Multi-Channel World
Whitepaper

[A] Guide to CMS Platform Selection
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Presentations

Alan Porter on “Why Technical Communicators Should Be More Than Writers” at STC Summit
Content Engineering
How do technical communicator skills expand beyond writing? Learn how the role is evolving in the rapidly changing content landscape.
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Gollner and Eberlein of [A] to Present on DITA and Metadata at CMS/DITA Conference
Content Engineering
Gollner and Eberlein of [A] to present on scalable DITA and metadata at the CMS/DITA North America Conference in April 2019.
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ContentTECH Summit Workshop with [A]’s Director of Content Intelligence Strategy
Content Strategy, Content Engineering
In this workshop, Alan Porter will provide insights into how he approached redesigns for some of the most complex content ecosystems using content strategy and content engineering.
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