Back to Top

[A] Content Intelligence Treasury

Resources Feed
Download the Guide to understand the content technology landscape to make informed decisions regarding tools, resources, and strategies.
Get it now

Articles

What is a Content Management System (CMS)?

Learn all about types of CMS, CMS architectures (traditional, headless, composables) and how to choose a CMS in this in-depth 2022 guide.

Examples of Customer Experience Personalization

Explore examples of successful personalization strategies and trends for Personalized Customer Experiences.

Marketing Cheat Codes for Creating a More Intelligent World

The Aprimo team interviews Cruce Saunders for the Marketing Cheat Codes podcast.

Podcasts

The Marketing Cheat Codes for Creating a More Intelligent World

Join for a special episode as we explore some of the cheat codes in content intelligence. Our friends from Aprimo interview...

Innovating Skillsets and Moving Projects Forward

Learn lessons ranging from the benefits of content modeling to hurdles with department silos and role limitations with Lisa...

The Benefits of Content Models with Kate Kenyon

Listen how Kate Kenyon from JP Morgan CHASE employed content models and the lessons she learn from building a Content...

The Expanded Role of Digital Asset Management

Listen to Theresa Regli as we explore the many aspects of managing data and digital assets, and how customer experience tools...

Presentations

Measuring Content Strategy Success

How to measure content strategy success? Join the discussion as experts explore the frameworks, data, and metrics that make it possible.

Personalized Customer Journeys: The Power of Semantics

[A] Webinar on how to use Poolparty combined with the power of content structure and content semantics to create personalized customer journeys.

The Content Supply Chain: Connecting Content with Models and Maps

See a simplified case study showing how to organize, map and model content in a decoupled content supply chain to power personalized customer experiences.

From Warring Content Kingdoms to Enterprise-wide Collaboration

Enter a world of expanded content influence across operations, and travel beyond committees into fertile lands found in shared patterns and standards.

Applying Content Intelligence to Create Better User Experiences

[A] Webinar on combining Content strategy, engineering and operations to create content intelligence for optimal Customer Experience and User Experience.

Modular Content: Enabling multichannel Customer Experiences

[A] Webinar on Modeling Modular Content for multichannel delivery and creating Personalized Customer Experiences

[A] News
NEW: [A]'S CORNERSTONES OF CONTENT INTELLIGENCE COURSE