[A] Content Intelligence Treasury

The Schema of Things

Learn how to use Schema.org to syndicate content and enhance the appearance and relevance of your organic search results.

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Articles

Content Engineering, Customer Experience

Content Engineering and the Next-Generation of Intelligent Customer Experience

Learn how ICX forms adaptive relationships by listening to customer data and responding with contextually-relevant content.

Content Strategy, Content Engineering

Content Engineer: Roles and Responsibilities

See the growing roles and responsibilities Content Engineers take on within the industry.

Customer Experience, Digital Governance, Content Engineering

Content Engineering Series: Key Ingredients for Intelligent Customer Experience

Hear from multiple practitioners and leaders within the industry today on the Content Engineering practices needed for Intelligent Customer Experiences (ICX).

Publications

eBook

Content Engineering for a Multi-Channel World

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Whitepaper

[A] Guide to CMS Platform Selection

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Whitepaper

[A] Guide to Unlocking the Chatbot Inside Your CMS

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Whitepaper

[A] Guide to Content Valuation

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Podcasts

[A] Podcast: Unifying Technical Content Sets into a Broader Ecosystem with Tom Johnson

Is unifying technical content sets into a broader ecosystem an impossible journey? Tom Johnson of 'I'd Rather Be Writing...

[A] Podcast: Leading Teams Towards Next-Generation Customer Experiences with CXO, Todd Unger

Hear insights on leading customer experiences teams from the American Medical Association’s Chief Experience Officer, Todd Unger.

[A] Podcast: Content Superheroes and the Battles They Fight with Alan Porter

Join Alan for stories of industry content superheroes fighting and overcoming corporate challenges. Hear more at LavaCon 2019.

[A] Podcast: Humanism in an AI-Driven World with Ray Gallon

Join Ray Gallon as we discuss artificial intelligence, information 4.0, the role of machines, and how humanism fits into the...

Presentations

Content Engineering, Customer Experience

The Next Generation of Intelligent Customer Experiences

Discover how intelligent content is transforming the future of customer experience, with innovative examples.

Customer Experience

Explore the CX Technology Landscape and Selection Process

Learn the latest in intelligent CX technologies, how to evaluate and select tools, and the best new methods for achieving optimized content flow.

Content Engineering

Content Modeling Roundtable 2019

A panel of 9 thought leaders shares fresh insights on the current and future state of content models and related topics.

Content Strategy, Content Engineering

The Emerging Role of the Content Engineer

Discover how Content Engineering plays a central role in delivering intelligent content.

Content Strategy, Content Engineering

SDL Connect 2018: The Future of the Content Supply Chain

An opening keynote on how to streamline and automate content supply chains by applying an intelligence framework to an organization’s current content ecosystem.

Content Strategy, Content Engineering

Webinar: Conversational DITA for Chatbots and Voice Assistants

Gain insights into new application areas for DITA practitioners and learn from real-world projects about some of the common challenges.

Content Strategy, Content Engineering, Trending Topics

Webinar: Introduction to Content Engineering

Learn about the pivotal role of a content engineer within an organization.

Content Strategy, Content Engineering

Watch a 3-minute Introduction to Content Intelligence

Content carries tremendous value and shapes CX. We need to power up the people, processes and technology around our content. One step at a time, move towards Content Intelligence with [A].

Content Strategy, Content Engineering, Trending Topics

Webinar: "The Master Content Model at Mayo Clinic: Aligning Omnichannel Content Workflows"

Mayo Clinic and [A] jointly present a one-hour webinar on the Master Content Model and content engineering.

Content Strategy, Content Engineering, Trending Topics

Webinar: "The Content Convergence Has Arrived"

Alan J. Porter presents on the content convergence of marketing communication, technical communication, and localization.

Content Strategy, Content Valuation, Digital Governance

Video Keynote: "Evolving the New Content Order"

[A]'s founder Cruce Saunders presents "Evolving the New Content Order: The rapidly changing multichannel, multimodal content landscape" at LavaCon Content Strategy Conference.

Content Engineering, Trending Topics

Webinar: "Building Chatbots with Intelligent Content"

Join [A]'s founder Cruce Saunders as he presents the on-demand webinar, "Building Chatbots with Intelligent Content," as part of a virtual summit on intelligent agents and chatbots.

Content Strategy, Customer Experience, Digital Governance

Webinar: "Digital Maturity for Associations"

A free on-demand webinar on digital maturity practices for associations and non-profits.

Content Engineering, Optimization

Content Modeling for Search Engine Optimization

Watch this free webinar on Content Modeling. Learn to unlock better authoring workflows while improving SEO performance. This and more using the power of Content Models.