Annual Collection of High-Impact Content Intelligence Resources from [A]
Change comes quickly and the demands of content publishing never let up. The customer appetite for personalized experiences has shifted even further forward. Smart organizations such as Amazon and Google continue to lead real-time personalization.
How do managers stay current, let alone stay ahead? How do we ensure our teams are ready to reach customers anytime, on any device, within any context?
How do managers stay current, let alone stay ahead? How do we ensure our teams are ready to reach customers anytime, on any device, within any context?
The content intelligence tools and best practices from [A] will prove invaluable as content owners and organizations build momentum toward transforming publishing ahead of 2020. Here is the annual collection of the most popular and valuable content intelligence resources from the [A] Treasury.
Here are [A]’s Top assets within the Treasury:
- Video: "3-minute Introduction to Content Intelligence" — Discover the challenges faced by enterprise content owners, including ever-shifting content landscapes, growing demands for personalization, increasingly complex content ecosystems, and more.
- Video: "The Future of the Content Supply Chain" — Watch Cruce Saunders give the opening keynote at SDL Connect 2018. Review the state of enterprise content and how to streamline and automate content supply chains. Learn to facilitate collaboration of people, process, and technologies to support a constantly evolving content landscape.
- Whitepaper: “[A] Guide to Mastering the Core Content Model™” — Learn from Joe Gollner and the content engineers at [A], and see steps needed to construct a Core Content Model™ and how to apply it systematically to complex content ecosystems. Usher in the new era of content intelligence with a firm structural foundation in the CCM.
- Webinar: ”The Emerging Role of the Content Engineer” — Discover how content engineering plays a central role in delivering intelligent content. Learn from Cruce how technical communicators, and other technically-savvy content stakeholders, have a tremendous opportunity to drive change in the intelligence era that is now upon us.
- Webinar: "Introduction to Content Engineering" — Hear from Alan Porter about the pivotal role of content engineering within an organization and how to use the Core Content Model™ － the content engineer’s ultimate tool to organize and orchestrate intelligent content.
- Webinar: "The Core Content Model™ at Mayo Clinic: Aligning Omnichannel Content Workflows" — Explore how content developers at Mayo Clinic are building a longer-term solution for the development and management of intelligent content, optimized for delivery to Mayo Clinic’s print and digital channels.
- Webinar: "The Content Convergence Has Arrived" — Walking through the content convergence within an organization, Alan Porter shares samples of metadata to consider adding when attempting to manage global content.
- Webinar: “'Conversational DITA' for Chatbots and Voice Assistants" — Watch how Adobe and [A] took steps to move toward a more flexible delivery of customer self-help options, and learn more about the dynamics and principles of conversational DITA.
- Interview: "Engineering Intelligence: An Interview with Cruce Saunders" — Scott Abel interviews Cruce Saunders and they discuss content engineering, content intelligence, and the role of technical communication professionals in ensuring content achieves its business goals.
- Article: "What Is the Semantic Web?" — Understand the significance of semantic data connections and begin to incrementally embed semantic metadata and relationships into every piece of content designed.
- Article: "Making Your Content Intelligent – Why and Where to Begin" — In this interview, learn more about how intelligent content has the ability to deliver far more than the investment put into it.
About [A]
[A] is the Content Intelligence Service. In partnership with leading global enterprises, [A] orchestrates content intelligence systems that unify the people, processes, and technology for omnichannel publishing and real-time personalized customer experiences at scale.