Cruce Saunders Delivers Keynote at LavaCon 2017
"Evolving the New Content Order: The Rapidly Changing Multichannel, Multimodal Content Landscape"
Watch the Keynote
About the Talk:
Recorded at Lavacon 2017 on Nov. 7 in Portland, Oregon, [A]'s founder Cruce Saunders presents "Evolving the New Content Order: The Rapidly Changing Multichannel, Multimodal Content Landscape." In this talk, Cruce explores the new content stack, and how to future-proof content assets to meet the demands of ever-evolving customer experiences. This talk addresses how to ensure content is intelligent, adaptable, reusable, and fully discoverable by search engines and other intelligent agents.
Cruce Discusses:
- How to employ the building blocks of intelligent content to maximize reach, enable content reuse and leverage assets across multiple channels and applications including chatbots, AI, and marketing automation.
- How content engineering practices and unified content models help teams become more effective, cohesive, and collaborative.
- How today’s leaders are simplifying systems, and automating processes to intelligently connect customers to a smarter, more responsive organization.
- How to ensure content is intelligent, adaptable, reusable, and fully discoverable by search engines and other intelligent agents.
Watch the video keynote now.
Watch the Keynote
About the Talk:
Recorded at Lavacon 2017 on Nov. 7 in Portland, Oregon, [A]'s founder Cruce Saunders presents "Evolving the New Content Order: The Rapidly Changing Multichannel, Multimodal Content Landscape." In this talk, Cruce explores the new content stack, and how to future-proof content assets to meet the demands of ever-evolving customer experiences. This talk addresses how to ensure content is intelligent, adaptable, reusable, and fully discoverable by search engines and other intelligent agents.
Cruce Discusses:
- How to employ the building blocks of intelligent content to maximize reach, enable content reuse and leverage assets across multiple channels and applications including chatbots, AI, and marketing automation.
- How content engineering practices and unified content models help teams become more effective, cohesive, and collaborative.
- How today’s leaders are simplifying systems, and automating processes to intelligently connect customers to a smarter, more responsive organization.
- How to ensure content is intelligent, adaptable, reusable, and fully discoverable by search engines and other intelligent agents.