Watch a 5-minute Introduction to Content Intelligence
In this short briefing, we’ll cover the challenges faced by enterprise content owners:
- Ever-shifting content landscapes
- Growing demands for personalization
- Managing the proliferation of channels
- Escalating demands for organizational knowledge
- Increasingly complex content ecosystems
To survive and thrive in an ever-changing content landscape, we must manage content in a new way. This new way is what we call Content Intelligence. Watch the full video for an introduction to the strategies [A] uses to help organizations get onto the transformational path towards:
- Unifying content ecosystems
- Spanning content silos and systems of record
- Creating frictionless knowledge management
- Measuring the impact of content
- Contextualized, conversational content
- Reducing the total effective cost of content operations
- Speed content through the content supply chain
- Extending the purpose and reach of assets
- Unlocking true Content Intelligence