Case Study: Implementing a Content Service Organization

A respected pharmaceutical company with a global presence, aimed for seamless and personalized engagements but faced challenges in:

   • Coordinating content operations
   • Realizing content strategy
   • Adopting new technologies
   • And lacking marketing-wide standards.




To address these areas, the client partnered with [A] to develop a content orchestration and taxonomy model. And [A] collaborated with the client’s marketing team to establish a centralized Content Services Organization (CSO) responsible for content strategy, engineering, and operations.

Success highlights

• Making content more modular
• Reducing production costs while increasing efficiencies
• Improving content discovery
• Increasing content reuse
• Transitioning to a modular content-based ecosystem
• Enhancing content delivery speed.

Achieving significant milestones, our client now has a clear roadmap for content goals, maximizing reuse, ensuring consistency, and reducing costs. This engagement resulted in a cohesive content strategy, maximizing reuse, ensuring consistency, adopting new technologies, and reducing internal costs.