In danger of losing members to a high-speed digital world?

Put multichannel digital marketing in place and provide a consistent experience across all channels … Digital Maturity, the intelligent use of digital technologies to enroll, engage and educate members online, gets results. ​​


Digital Maturity begins here.

Association leaders hold the primary responsibility for providing the experience members value from their organization. Advances in digital marketing technologies and platforms present association leaders with specialized tools to entice, engage and educate members online. This digital maturity rewards members and associations, and drives improvements across a range of key metrics, adding more value to everyone and everything. 

How the organization can grow digital maturity.

Learn to attract new members, improve association value and enhance member experience with the following: 

How associations benefit from digital maturity.

More members.

One of the many rewards of Digital Maturity is attracting more people, all the time. This makes it easier for members to understand the value of the association, and easy for them to join and renew. 

More revenue.

With digital transformation in place, offerings and services become easy to find. As a result, members are more likely to make a purchase because content is fresh, more personalized, and relevant to them. 

More engagement.

With digital initiatives in place, the light is always on! Associations have the power to create better online experiences, relationships, engagement and to keep members coming back for more.

The tools needed for digital maturity.

Today's association leaders must have digital tools and processes in place to entice new members to join and to compel existing members to stay. Whether it be in an educational capacity, or as an aggregator of information, the key is to provide value-add online on an ongoing basis.

3 keys to digital maturity success.

  • Drive digital transformation in the organization. Lead with the vision to shape a new future, establish governance and build IT/business relationships to implement technology-based change.
  • Invest in digital initiatives, infrastructure and content assets. Revolutionize member engagement through internal operations and organizational models and processes.
  • Commit to relevant, personalized member experiences. Retain and manage membership, fundraise and promote events to educate and recruit integration within AMS, CRM and CMS solutions.

Questions to ask:

  • How well does our online experience deliver value to members?
  • Are we attracting new visitors and retaining current members?
  • Does our content resonate with members?
  • How well do we measure the success of campaigns and content investments?
  • What devices do most of members use to visit our site?
  • Are email campaigns and newsletters fully integrated with our CMS or CEM?
  • Is our organization structured well enough to support modern digital developmental cycles?
  • In what ways could our operations be improved and streamlined with digital process?

How the organization can grow digital maturity.

Learn to attract new members, improve association value and enhance member experience with the following: 

For a personal introduction to digital association maturity, setup a consultation with [A], or start by taking [A]'s no-cost Digital Maturity Evaluation.

About [A]

[A] is a content technology integrator with proven experience delivering operational cost savings, faster time to market and revenue generation. National association clients include sporting bodies, advocacy groups, trade groups, accrediting bodies representing millions of members. We are dedicated to demonstrating how digital marketing and the related technologies can improve the bottom line — an important step to gaining the support of executives and board members.

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